Zilverine.com – SEO & Digital Marketing Case Study

A Website is a company’s mouthpiece. If a company or service provider can win customer’s trust through a convincing website, the battle is half won. ShoutnHike, a leading digital marketing company in Ahmedabad helped Zilverine, a sterling-silver jewellery start-up sell their products online by implementing a dynamic digital marketing strategy. We helped the client build a website that is convenient for e-commerce. Another challenge was to win client’s trust since the products involved expensive jewellery. Thinking from the customer’s perspective, we made sure that the users find all the necessary information about silver jewellery on the website. Thorough keywords research helped us improve the website’s ranking and revenue significantly within a short duration. Here is the detailed case study of how we did it.

Table of Contents

About Client:

Coming from the house of Samarth Diamond, a very well known name across jewellers in India & also in Antwerp, Germany engaged in the Diamond field for the past 32 years.

Zilverine is a Sterling Silver jewellery start-up with the top priority being customer satisfaction. It is our constant endeavour to keep enhancing & deliver the best user-friendly online jewellery buying experience. We are totally focused on Product quality and aesthetically appealing designs taking customer demands & feedback into serious consideration.

As a testament to our finest quality and craftsmanship, we have a 925 stamp on every product. This stamp specifies 92.5% pure silver is used in the product, rest 7.5% is an alloy (copper and zinc), which is added to make the product durable & strong.

With our designer experts & their efforts to create masterpieces, we have built an exotic collection of 200+ exclusive products with innovative designs to suit your personality & there always be more on way to provide a wide array of products to choose from.

Challenge

They don’t have any online presence except the website they have.
The website was not optimized at all for E-commerce conversion.
They don’t have any paid marketing enabled.

Our Approach

We found that potential is there considering the demand for the jewellery in the Indian market and client experience in the jewellery field. We suggested changes in the website to help users find all the information about silver jewellery and create trust and clients can get max. conversions, branding and sell with the help of a website.

For example

We have freeze header in the header.
We have freeze footer in the mobile version of the product page.
We have removed the header and footer from the checkout page.
Define the title and description pattern to help us in ranking + generate traffic.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

Major channels we used to increase revenue from 10K INR per month to 2 lakhs revenue per month.

Google organic
Google Merchant
Google dynamic remarketing
Facebook + Insta catalogue remarketing

Outcome

Awesome Website

We have optimized a website with awesome, convincing and engaging changes.

Ranking Improvement

Traffic Improvement

Our analysis + creativity helped clients to start with engagement and leads as well for innovative products.

E-Commerce Revenue Improvement

Want to build a professional and ROI driven website and want to grow your E-commerce business. Request FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google partner, Digital marketing agency in Ahmedabad, India, Shoutnhike.