WINGShospitals.com – Pay Per Click Case Study

About client

WINGS Hospital is a state of an art specialty hospital in India for all infertility treatment and IVF, situated in Ahmedabad, Gujarat.

WINGS Hospital provides the best quality, comprehensive, holistic care to women of India at an affordable cost. An interdisciplinary team of expert and caring professionals is committed to meeting the physical as well as emotional and spiritual needs of each woman and her family.

WINGS Hospital is a leading chain of Infertility hospitals based out of Gujarat and Rajasthan with a special focus on IVF, Male Infertility, Advanced IVF Techniques, Endoscopy, and high-end maternity.

Challenges

• The client doesn’t have optimized websites from a conversion point of view.
• The client was received fake leads from its website.
• The client was receiving very poor-quality leads.

Our Approach

Website Optimization

We have analyzed competitors’ websites and found several conversion points of view & SEO point of view changes to help us in getting more leads.

We have recommended clients amend certain conversion-friendly website changes to help us and users to convince them to contact us.

For example:

• Freeze header with Call Now button.
• Add a call to action button at the top.
• Added chat facility to the website.
• Added a video in the website banner.

Campaign Optimization

We have provided 200% lead improvement by survey campaign, and also provided improvement in website leads.

The client wanted IVF Treatment leads, so we have provided them relevant leads of IVF treatments without wasting money on other treatments.

• We have removed negative keywords
• Optimized ads
• Optimized Bid strategy to get more reach

Overall Performance

With the help of the right Keywords Grouping, Campaign Optimization, and conversion optimization activities website has managed to get stable traffic, lead improvement.

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Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.