WINGS IVF at NEPHROMED – SEO & DIGITAL MARKETING CASE STUDY

A strong online presence is essential for business growth in this era of cutthroat competition. That is what was missing in the case of WINGS IVF Centre at NEPHROMED. Due to lack of well-managed online presence, the client in Africa could not make the optimum use of the opportunities available. ShoutnHike, a leading SEO company in ahmedabad prepared a robust strategy to increase client’s online and social media presence. From introducing several new features on the website to reducing website page loading time, changes made by ShoutnHike delivered highly encouraging results within a short span. Again, in a limited time period, we have successfully brought the client’s site on the first page of Google search results.

ABOUT THE CLIENT:

WINGS IVF Hospitals is a chain of state of the art IVF hospitals with more than 4 centers in India. WINGS IVF Hospital is now providing services in the heart of Kenya at Nairobi.

WINGS IVF at NEPHROMED Nairobi provides a high level of Fertility care with the best quality, comprehensive & holistic care to women of Kenya at a reasonable cost. An interdisciplinary team of expert and caring professionals is committed to meeting the physical as well as emotional needs for each woman and her family.

The WINGS Fertility Clinic has been designed and furnished to provide a high level of Fertility care with comfort and privacy. The architecture is soothing and dignified, with a clean, modern design. Hospital is having Kenya’s first 0.3-micron clean air IVF treatment lab.

WINGS Fertility Clinic has been a pioneer in providing specialized treatments in Recurrent IVF Failure cases, Advanced Maternal Age cases and severe Male Infertility cases.

Challenge

• The client doesn’t have any well managed online presence.
• They have huge opportunities but haven’t leverage yet.
• They don’t have a social media presence.

Our Approach

To Improve Ranking

• We have analyzed the website and did keyword research and then create metas on the basis of buying intention keywords.
• We also reduced website page loading time.
• We have optimized web content to help us in ranking and convince users.

To Improve Leads

• We have added form + chat facility + freeze call to action in mobile in the footer to help us secure more leads. We have increased the conversion rate from 0 to 5% within a span of 3 months.

Outcome

Ranking Improvement

We are on the first page of Google for 10+ buying intention keywords.

Traffic Improvement

We got 2000+ visitors from different sources mainly from Google to help the client get more inquiries.

Leads Improvement

We got 300+ leads with an excellent 11%+ conversion rate to help the client get more ROI from the service.

Want to grow your SEO traffic, leads along with branding and awareness. Request FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit Google partner, #1 SEO Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.