Veggie Planet – SEO & Digital Marketing Case Study

Chirag Shah

May 9, 2019

These days people hardly go to a restaurant or hotel without Googling about it. That is why having a strong online presence is important when you are in the food or hospitality industry. Tables turned when Veggie Planet, a vegan restaurant in Mississauga, Canada approached ShoutnHike, a Top digital marketing company in Ahmedabad. With an effective digital marketing strategy, they could grow business by leaps and bounds. We helped the client improve the online rankings which resulted in more leads with the client gaining upper hand in the market. Starting from creating a website and effective social media profiles, we prepared a strong digital marketing strategy for the client. The hard work paid and we got first-page position for several search engine results. Here is how we did it.

Table of Contents

About Client :

Veggie Planet is a very popular vegetarian and vegan restaurant in Mississauga and it is one of those pure vegetarian Indian restaurants for the veg lovers. The restaurant offers a unique fusion of western delicacies with an India touch. For example, a person can enjoy soulful pizzas, Burgers, the soy-based nuggets and drumsticks with varied ice cream flavors.

Everything available on their menu is vegan-friendly, and they also serve Jain food and Swaminarayan Food for all their recipes.

The need for Digital Marketing :

The restaurant was doing good generally but the owner wanted to increase the restaurant’s online presence. We know that today, people prefer to order food online and even book their tables online. Moreover, the client wanted to increase their organic ranking.

The main concern of the client was to improve the online rankings and generate more leads to beat the competition in the market.

The Challenges Faced :

We have dealt with restaurant chain owners before but this client was a little tricky. First, they did not have an online presence at all and second, we needed to work from the local SEO point of view to generate more leads.

Our Approach :

We started the way we always do. We refined their website and converted it into a good experience for their clients. It was required to provide the client with a good ranking on Google location, and we did exactly that.

With the help of the region-wise SEO keywords, we were able to get a better rank for the client.
Furthermore, we wanted that when a customer visit’s our client’s website, he or she should not leave the website only because it is taking too long a time for navigation, we improved the page loading time.
With quick changes in the meta, we achieved what we were looking for.
Last but not least, this restaurant did not have an online presence, and we created effective social media profiles because a business like a restaurant gains good popularity over social media.

The Results that Follow :

After months of hard work and dedication, we finally achieved what we were in the expectations of. For all the keywords that we targeted, we achieved ranks on the first page of search engine results. The client was happy with the work, and she stated that the online bookings and reviews were improved on Google.

The best part is that the firm is now able to generate 20-25 leads every month because of having an online presence.

Shoutnhike is a No.1 Digital Marketing Company in Ahmedabad and if you also want to grow your website traffic and generate more leads, reach out to us anytime.