Ship automation: SEO & Digital Marketing Case Study

Even the companies doing well in the physical market need strong online presence these days. Ship Automation, a prominent heavy engineering company was facing the same problem. ShoutnHike, a top SEO Company in Ahmedabad helped them overcome some of the critical challenges. Our experts helped the company establish a well-managed digital presence. As a part of digital marketing strategy, we optimized their website and used engaging content as a tool to enhance users’ knowledge. Social media pages created by us further reinforced the client’s presence in the market. As a result, they could get more business through leads generated online. Within just one month of work, the client started receiving calls and queries from the website. Here is the case study of how we helped the client secure first rank in the search engine results.

Table of Contents

About the Client

As the name itself suggests, Ship Automation is a heavy engineering company that sources, repairs and supplies all kinds of Marine automation and Electrical spare at quite appealing prices. The company not only provides this heavy equipment but the company has made its fleet of engineers available at different coast of India for technical help.

The company has an experience of more than a decade in providing servicing, maintenance and supply of refurbished parts in Marine Automation Industry. The company enjoys a brilliant reputation in the market when it comes to providing on-time deliveries. No matter if the delivery is of a small spare part or huge machinery, the company makes sure that the delivery is reached to the client on time.

Their team of engineers is extremely talented, reliable and trustworthy. The company enjoys a great reputation worldwide.

Client’s Requirement from Shoutnhike

The client was doing very well in the physical market but when it came to its digital presence, the response was zero. The client did not have any well-managed digital presence and he required to generate more business from its website. There was an untapped potential to be leveraged and our team was ready to raise the magic wand.

Our Approach

Our team has always believed in a systematic approach to achieving our digital goals. Thus, we did what was expected out of us:

We knew the client does not have any good online presence and our first task was to review their website and optimize it to achieve desirable results. We required measurable results of achieving top ranks based on the related keywords, good quality content to enhance the knowledge of the users and so on.

Apart from the content optimization, we worked on the website designing to give it a world-class look. We aimed to stick the users to the website as soon as they reach there.

We improved the page loading time and did major changes in meta and this also helped us to improve the rankings.

Last, we created social media pages for the company and this helped us create a strong presence of the business in the market. Their users started knowing them.

We also created a page by page format for all the products so that it becomes easier for the users to get the product specifications in detail

The Results

The client called us within a month to inform us that they have started getting calls and queries from the website and the client was very happy with the digital campaign. We further came to know the client received 10-20 more calls about their products and services. We also achieved the first rank in the search engine results for our targeted keywords.

Overall, the campaign went really well. Our hard work paid at the end.

KEYWORD RESEARCH + PAGE ON PAGE

We also provided them with the exact list of relevant keywords that helped shipautomation.com reach on top 1 rankings and they improved their sales as well. Our team paid a great deal of attention towards finding the right keywords, page on page, page loading time, etc.. and it really helped them.

Competitors Analysis

Our team helped them to understand all their competitors and provided the well-organized steps on how to understand the online marketing strategy of competitors. With tremendous effort, Ship automation could find out how to reach the right customers and how to improve the sales strategy.

Shoutnhike is No. 1 SEO & Digital Marketing Company in Ahmedabad and if you too are looking for some amazing ways to generate more leads and divert traffic towards your website, you can reach out to us.