Sevya.com – SEO & DIGITAL MARKETING CASE STUDY

Sevya is known for its fair trade apparels, home decor and accessories crafted by artisans groups throughout India. 

Each artwork resonates with the preservation of centuries-old tradition involved with complex steps for artwork crafted by an artisan having years of experience. 

The speciality of Sevya products is its creation with love and care using natural materials. 

Several showcases India’s rich textile crafts, like handloom, embroidery work, batik, tie-dye and block-printing.

To betterment artisans communities across India, Sevya empowers these communities through sustainable livelihood generated from their artwork.

Whenever a product is purchased through the Sevya platform, the earnings are incurred to the artisan to help them live a better life and pass on the baton of artwork experience to the next generation.

While they asked us to enhance their website ranking, performance and leverage sales, we started with website auditing.

We listed down their challenges like unoptimized website design and no SEO activities, lack of creative landing page for their website and most importantly, landing page for each of their products. 

Being a digital marketing company in Ahmedabad, we started analyzing their website and identified ways to generate more leads through SEO activities and UX design.

We convinced them to contact us by highlighting some of the key loopholes in their website that require an instant fix.

We added a freeze footer with the Get Free Quote option to get contact details from the visitors.

After that, we also crafted engaging landing pages for all of their products. Apart from that, we did keyword research, performance tuning, reduction in page loading time and call-to-action at various places. 

We analyzed all of their backlinks through Ahrefs paid tool to get better insights. And listed their business on local handmade apparel products site listings.

And as a digital marketing company in Ahmedabad, we could easily see the results coming up sooner in ranking for handmade wholesale apparel products related keywords.

They were happy to get more leads than before with a consistent flow of traffic.

About client

Sevya’s fair trade apparel, accessories & home decor are handmade by artisan groups throughout India.  Each piece is a work of art, and is the culmination of centuries old craft traditions involving many intricate steps, each performed by an artisan who is highly skilled in their craft.  Every Sevya product is made with love and care, using the finest natural materials.

Our fair trade collection showcases India’s rich textile crafts, such as hand-loom, tie-dye, batik, block-printing, & embroidery

in unique, contemporary designs.

Sevya works with hundreds of artisans throughout India, ensuring that these artisan communities are able to earn a sustainable livelihood from their craft.  Every purchase of a Sevya fair trade product directly helps these communities to continue their craft traditions and pass them on to the next generation.

Challenge

• Client doesn’t have optimized websites from SEO and conversion point of view.
• Client doesn’t have convincing landing pages.
• Client doesn’t have all the service related landing pages.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example 

• Freeze footer Get FREE Quote, phone and email in the mobile.
• Create dedicated pages for all the products.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement..

We analyzed bakcling with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submission for manufacturing related sites to help them secure top ranking in targeted locations.

Outcome

Ranking has been increased significantly for handmade wholesale apparel products related keywords.

Traffic Improvement

With the help of the right page on page and link building activities website has managed to get stable traffic.

Leads Improvement

Client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Want to grow your SEO traffic, leads, Request FREE Quote via  contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google partner, Digital Marketing Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.