Premiumpackaging.com.au - Pay Per Click Case Study

Premiumpackaging.com.au – Pay Per Click Case Study

Chirag Shah

August 24, 2022

Table of Contents

About Client

Premium Packaging is a leading supplier of every kind of packaging material for industrial and commercial applications based in Sydney. With the help of strong collaborative relationships with our clients, we have earned their trust over the years. We believe in delivering unique and outstanding packaging solutions, along with quality services. We have a partnership with global packaging manufacturers to provide the best quality material you need for your packaging products. Whether it is plastic packaging, custom-printed labels, protective packaging, corrugated boxes, mailing, custom packaging, or washroom and cleaning supplies, our packaging solution can cater to all your packaging needs within the time and your budget.

If you are looking forward to enhancing your packing process, get in touch with us, and we will help you to optimize it and get the desired results. Premium packaging has made a reputation for itself in the industry by providing excellent services. We aim to exceed our client’s expectations to help them reduce cost, benefit in stock management, innovative packaging solutions, and solutions for operational efficiencies.

We take pride in supplying the best quality products at very low and competitive prices while maintaining our Customer Service charter!

Challenges

Very low demand in this particular market.
Products page is not convey proper information.
The website has very low page Speed.

Our Approach

Website Optimization

Exiting Website conversion rate too poor so we have create new website Banner to increase sales and business.
We have take care all our conversion strategy in this domain.

Campaign Optimization

Client wants to get more leads in his specific budget.

Added all products in Google Merchant Center to target in Shopping Campaign.
Removed Negative Keywords from Shopping campaign.
Add Audience into observation

Overall Performance

With the help of the right Keywords Grouping, Campaign Optimization, and Conversion Optimization activities website has managed to get stable traffic, lead improvement.