PharmaTechnologyindex.com Pvt Ltd – SEO & DIGITAL MARKETING CASE STUDY

Bringing the client’s website on the first-page position within six months of work is our commitment. Have a look at the case study of Pharma Technologyindex.com PVT. The company organized events in the cities like Indore, Ahmedabad and Chandigarh. ShoutnHike, a top digital marketing company in Ahmedabad helped the company attract more entrepreneurs and participants in the events by suggesting some vital changes in their online strategy. As a result, the company’s 11th Edition of PharmaTech Expo & LabTech Expo 2020 marked 25% growth in the footfall and participants. Here is how ShoutnHike effectively addressed each and every digital challenge faced by the company.

About Client:

PharmaTechnologyindex.com Pvt Ltd has successfully organized 10 events including 3 at Indore, Four at Ahmedabad and Three events at Chandigarh. There has been a substantial growth of about 25% in visiting entrepreneurs and participating companies in past events. We are now organizing the 11th Edition of PharmaTech Expo & LabTech Expo 2020 from 4th to 6th March 2020 at Bombay Exhibition Centre, Mumbai. This is India’s Premier Pharma & Lab Expo.

PharmaTech Expo & LabTech Expo 2020 is an International Exhibition on Pharma Machinery, Formulations, API’s, Nutraceutical, Analytical, Lab & Packaging Equipment. This will give opportunities to Suppliers, Manufacturers, Industrialists, Entrepreneurs, Buyer, and Consultants to interact at this common platform.

The exhibition will be spread over an Area of 11000 Square meters and about 300 companies will display their products and expected to be visited by 10,000 industry people.

Challenge

• They would like to brand awareness for their Mumbai event.
• Then they would like to reach the max. People via social media, search engines.

Our Approach

We have first identified their targeted audience and found below one,

• Database we have
• Google Organic visitors
• Display Advertising in Germany
• Display Advertising in China in the Chinese language

Then we finalized a different way of marketing,

• Remarketing with GIF
• Automated message series with SMS and Email
• Remarketing with Image
• YouTube Video Ads

Then Tools,

• Adroll and similar which is cost-effective
• Google Ads
• SEO

We have also recommended the client redesign website to help us in ranking + leads by increasing the lead rate.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

Outcome

Ranking Improvement

We got the first-page position for many Pharma exhibition-related keywords within 6 months of work. 

Traffic Improvement

With the help of right conversion optimization and branding and awareness activities website has managed to get stable traffic improvement.

Leads improvement

The client has got stable improvement in leads as well.

Want to grow your SEO traffic, leads along with branding and awareness. Request FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google Partner, Digital Marketing Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.