Pavits.com - Seo & Digital Marketing Case Study

Pavits.com – Seo & Digital Marketing Case Study

Chirag Shah

December 21, 2021

Table of Contents

About client

In the year 2000, the foundation stone of exterior paving in India was laid by VPJ Group. The company started as a manufacturer of exterior paving tiles. Quickly, we earned a reputation for world class quality and excellent customer service.

To manufacture cutting edge vitrified tiles, plant and machinery was imported from Italy and China. Annually, the production capacity of the plants is 9.2 Million SQM per year.

VPJ believes in “Quality with Innovation”. PCPL is ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007, CE certified company for its systems and the product quality is per BIS (Bureau of Indian Standards) IS 15622:2017

Challenge

Client doesn’t have optimized social media pages, dedicated landing page SEO and conversion point of view.
No information was there on the internet.
Social media pages are not optimized to help us get more leads.

Our Approach

We have analyzed social media websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example

Freeze header with Call Now button.
Add a call to action button at the top.
Added chat facility in the website.
Created a mega menu on the website.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backlinks with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for manufacturing related websites to help them secure top ranking in targeted locations.

Outcome

Ranking has increased significantly for commercial property in Gandhinagar related keywords.

Overall Performance

With the help of the right page on page, link building and conversion optimization activities website has managed to get stable traffic, leads improvement.