Nephromed.co.ke -SEO & Digital Marketing Case Study

Chirag Shah

March 24, 2020

The first impression is the last impression. This is equally applicable to websites. When a customer visits a website, if the homepage is not attractive or convincing enough, it is obvious that the customer is not going to spend much time on the website. A renowned Kenya-based healthcare company Nephromed was facing the same problem due to lack of an optimized website. Within six months of approaching ShoutnHike, a top digital marketing company in Ahmedabad, India they started getting desired business from online. The healthcare company providing solutions for kidney-related diseases beyond dialysis witnessed exceptional improvement in ranking and leads. With a stable increase in leads, the company has secured a first-page position for several healthcare-related keywords searches. Here is the detailed case study.

Table of Contents

About Client:

NephroMed Kenya understands the constraints and the needs of patients suffering from kidney disease, and our goal is to provide holistic care for these patients.

Our physicians, specialized in nephrology, urology, and diabetology are leaders in their own fields. We provide our partner physicians with access to guidance from the world’s leading specialists in various areas of kidney care. They work as a team to develop patient care programs to achieve the best patient outcomes. We maintain monthly patient scorecards that are available to all doctors in the patient care team to help them assess the progress of individual patients.

Challenge

The client doesn’t have optimized websites from SEO and conversion point of view.
The client doesn’t have a convincing home page.
The client doesn’t have well-organized content.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized the home page with targeted keywords in content, USP, list of services and areas we serve elements.

For example

We have made the website responsive so that users can see proper websites on mobile devices.
We have frozen the footer so that users can contact us from any place.
Published content as per the latest trends.
Freeze header to get more leads and users can move from one page to another easily

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We analyzed the backlink gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submission for Canadian sites to help them secure a top ranking in targeted locations.

Outcome

Ranking Improvement

We got the first-page position for many Dialysis & Kidney Care, Chemotherapy and IVF & Infertility Treatments related keywords within 6 months of work.

Traffic Improvement