MageAnts – SEO & Digital Marketing Case Study

We help clients enhance their business online. In general, clients come to us with not just one but several issues. Our approach has always been to deal with them one by one and come up with an effective strategy to bring the client’s ranking up in the search result. When MageAnts, a smart ecommerce store approached ShoutnHike, a leading digital marketing company in Ahmedabad, we employed the same strategy. Within six months of work, the client could see a huge increase in sales. We made crucial changes to the website to make it more attractive and easily accessible. Through a robust digital marketing strategy, we helped the client reach their optimum potential. Here is the detailed case study of how we did it.

Table of Contents

Objective

MageAnts had a magnificent experience working with our company ShoutnHike. They hired our company so that their company could improve their search engine rankings. Our company not only helped them to get on top 1 position on more than 10 keywords in the search results but also gave a huge volume of sales within six months of service. The average of extensions sold raised to 25.

Industry: IT/Technology

Start Date: 24th Mar 2017

Ranking Improvement

10+ Keywords ranked on 1 position

Leads

Goal Conversion Rate increase of 468.01%

Leads Improvement

MageAnts are smart e-commerce store that mainly deals in Magento plugins that will facilitate online trading for the customers. They are the bestsellers in plugins, extensions, and modules. The company’s extensions help the website to reach the optimum level.

Even after providing an incredible range of services, MageAnts were lagging behind and the reason was poor SEO. Once they hired our service, this is how they improved:

Competitor Analysis:
The ShoutnHike team helped them to understand all their competitors. Our team provided streamlined steps on how to understand the behavior of competitors. With a combined effort MageAnts could find out how to target the right customers, how to improve sales strategy and the after-sales service.
Website Redesign
MageAnts were having a decent website before but once our company intervened and provided our impeccable web design services, the overall experience of the website changed. Now their customers likes the website more and it is easily accessible. The website has now a more responsive navigation menu, and we also uploaded 360° product images.
Keyword Research + Page on Page

We also provided them the exact list of relevant keywords that helped MageAnts reach on top 1 rankings and they improved their sales as well. Our team paid a great deal of attention towards finding the right keywords and it helped them. Their page views increased by 232.12% i.e earlier it had 1697-page views, and we raised to 5636 views. The website traffic also increased, from 108 users to 1816 users, so 1581.48% overall increment. New users also increased by 1634.38%.
One Page Checkout
To make their website more user-friendly, we adopted the one-page checkout method so that it becomes easier for the customers to buy their product. The complex process of making the payment is now just a single click thing and their customers love it. Their goal conversion rate increased by 468.01%.
Freeze Buy now button on the right
Through the website redesign, we developed a new attribute to their website and froze the ‘buy now’ button on the right side of each product page. The aim was to provide a user-friendly experience and to ease the process of purchasing products.

25 Extension Sale Avg.

Today, MageAnts are one of the top-most Magento plugin dealers in the market, and they gave the credit goes to our ShoutnHike team.

Reputation Management:

Reputation Management MageAnts

We always had one on one approach with the company. Every week we conducted a meeting to review the progress and to rectify the flaws. We picked up the problems one by one and this way it became really easy to deal with the issues.