LIVEKEEPING – SOCIAL MEDIA MARKETING CASE STUDY

Chirag Shah

August 23, 2021

Table of Contents

About Client

At Livekeeping we believe that is necessary to empower all businessmen with useful data which can be gained from Tally. Our goal is to develop new applications and methods to simplify accounting in this new digital world.

We are a dedicated team of innovators and engineers, who recognise the need to transfer useful accounting data across multiple platforms. We have mastered tally and have recognised digital pathways to securely transfer its data across platforms.

Our first product is a mobile application that will digitally enable you to view your entire tally accounting data. This application will provide all useful insights of your business with the help of tally, This quantitative data will enable you to make smarter decisions.

Over 18L Tally users don’t have all-time access to their accounting data. We aim to solve this problem, go a step further, and let users manage their Tally for their mobile phone. We allow businesses to view, create, share & analyze business entries. Our mobile application will enable businessmen to efficiently utilise their precious time and resources.

CLIENT’S SITUATION

Livekeeping is a software that connects your Tally Data with your Smartphone and you can use all Tally features in your mobile and manage data from mobile. So they wanted to generate leads of Tally partners and wanted more people to download and use it. So the basic goal was to do Lead Generation.

WHAT WE DID

As a Digital Marketing Agency in Ahmedabad we did

Competitor Analysis

In-depth analysis of Competitors social media presence, strategies, and go-to platforms.

Build a Strategy

Created a whole new strategy by identifying gaps between what competitors offer and what the customers need and curate strategically conceptual ads in order to get more reach & leads

Goal Achieved

Thanks to our research and analysis were off to a great start, but we also adjusted the plan to take advantage of new opportunities

WHAT WERE THE RESULTS OF LEAD GENERATION CAMPAIGNS?

WHAT DID IT COST?

The Calculation is so simple…
Total Monthly Investment – 5,000/- INR
Total Monthly ROI – Averaging 15,000 to 20,000 per month worth Tally partners and users are in Pipeline