Janam Fertility Centre – SEO AND DIGITAL MARKETING CASE STUDY

About client

Janam Fertility Centre is the new ray of hope for people dealing with fertility problems as we provide advanced treatment to help fulfill hopes, desires and dreams of childless couples throughout the country. The fertility centre was established under expert guidance of Dr. Ashutosh Gupta who is a specialist in pediatrics and Dr Geeta Digra who is an authority in treatment of infertility.

Challenge

• The client’s website needs optimization for SEO and conversions
• Lacks crucial elements to convince users to convert on desktop and mobile devices
• Website has a slow page loading time
• Multiple technical issues need to be addressed
• Aim to make the website more user-friendly and efficient for visitors
• Improve website’s ranking on search engines.

Our Approach:

• Optimize website content with relevant keywords and meta descriptions to improve search engine rankings.
• Improve website speed and loading time by optimizing images, minifying CSS and JavaScript files, and reducing server response time.
• Create a responsive website design that works seamlessly on both desktop and mobile devices.
• Add compelling elements such as clear calls-to-action, social proof, and customer testimonials to encourage users to convert.
• Conduct a thorough technical audit to identify and fix any underlying technical issues.
• Utilize backlinks and local citations to improve website authority and increase visibility in search engine results pages.

Outcome

Overall Performance

By utilizing effective on-page optimization, link building, and conversion optimization strategies, the website has been successful in attracting steady traffic and improving lead generation.

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Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.