Ifaglobal.net – SEO & DIGITAL MARKETING CASE STUDY

When it comes to Treasury solutions, IFA Global stands tall among others that have set the significant benchmark over the last 15+ years. They escalate businesses through treasury strategy and streamlining the treasury operations, ensuring that all the processes are carried seamlessly. 

This ultimately provides a competitive advantage with increased monetary benefits. IFA Global catering to over 950 clients from 40 sectors has been a prolific milestone.

Be it startups, SMEs, Public Limited Companies and Multinational Companies, IFA Global has played an instrumental role in providing treasury solutions.

They have mastered the art of identifying top challenges and barriers for these businesses over the years. 

But to attain that competitive edge, they were experiencing loopholes in their outreach activities. 

They approached us to get things right, as a digital marketing company in Ahmedabad tried to figure out the key challenges they were having that included:-

• The website not being SEO-friendly and optimized to attract visitors.
• A landing page was missing that could help them increased sales, leads and high conversion rates.
• IFA Global website not having a dedicated landing page for all of its services.

Soon after we identified their challenges, our approach was to analyze the website and strategize design for higher ranking and leads. 

To get going, we suggested IFA Global revamp the design of the current website with essential sections.

We worked upon crucial areas to get the desired results:

• Added freeze footer Trial Consultation section, Subscribe to Research Report to build the mailing list & Contact Us page on the website’s desktop version.
• For the website’s mobile version, we added the Trial Consultation section and Call button for the visitors to take quick action.
• As a digital marketing company in Ahmedabad, we also suggested and added the latest images about the items related to their business.

We then analyzed their website for backlinks using Ahref’s paid tool; this ultimately helped them increase the number of visitors on their revamped website and got a massive boost to their branding.

To get the edge over the targeted locations and attain the top rankings within their industry, we helped them make the local business submission for various finance-related sites.

As a result, we could see an increase in ranking for the forex advisory service-related keywords.

Also, IFA Global website experienced a significant flow of traffic due to our link-building tactics and on-page optimization.

Now the client was also able to achieve the desired ROI through quality leads from various sources.

About client

Over the last decade and a half, IFA Global has become a trusted name in delivering Treasury Solutions. We engage with clients to evolve a treasury strategy and streamline treasury operations, resulting in quantifiable monetary benefits and a sustainable competitive advantage. We have catered to over 950 clients from 40 different sectors. We have engaged with entrepreneurial startups, SMEs, Public Limited Companies, and Multinational Corporations. We understand the expectations and set of challenges unique to each one of them. During the course of these interactions, IFA has developed a repository of tacit domain knowledge.

Challenge

• Client doesn’t have optimized websites from SEO and conversion point of view.
• Client doesn’t have convincing landing pages.
• Client doesn’t have all the service related landing pages.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to redesign websites to help us in ranking + users to convince them to contact us.

For example 

• Freeze footer Trial Consultation, Subscribe To Research Report, Contact Us in the desktop and Trial consultation and call button in the mobile.
• Put latest images about items.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement..

We analyzed bakcling with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submission for finance related sites to help them secure top ranking in targeted locations.

Outcome

Ranking has been increased significantly for forex advisory service related keywords.

Traffic Improvement

With the help of the right page on page and link building activities website has managed to get stable traffic.

Leads Improvement

Client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Want to grow your SEO traffic, leads, Request FREE Quote via  contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google partner, Digital Marketing Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.