Easystone – SEO and Digital Marketing Case Study

About client

EasyStone is one of Norway’s leading manufacturers of stone worktops for private homes and projects. We have an experienced production team and use the latest technology for equipment as well as high-precision CNC machines. EasyStone is known for good quality and the best price for kitchen worktops.

EasyStone carries worktops in stone and offers the following material choices within natural stone: granite, ceramic, quartz composite, Dekton and Silestone.
Apart from the aesthetic advantages stone worktops provide, they are durable and maintenance-free. Adapted by us in Lier to your personal style and needs.

Buying specially adapted worktops is easy at EasyStone. We specially adapt worktops for kitchens so that consideration can be given to wide worktops or crooked walls.

It is measured with high-tech equipment to get exact measurements for specially adapted worktops. Feel free to contact us if you want a specially adapted worktop for bathrooms, laundry rooms or other purposes.

Challenge

• The client doesn’t have optimized websites from an SEO and conversion point of view.
• The website has a very high page loading time.
• The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.
• Not getting enough leads and conversion from the websites.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example,

1. Add a call to action button at the top.
2. Created a mega menu on the website.
3. Create more attractive and engaging design for website.
4. Add more relevant content and keywords on all landing pages.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backing with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for Home Improvement websites to help them secure top ranking in targeted locations.

Outcome

Overall Performance

With the help of the right page on page, link building, and conversion optimization activities the website has managed to get stable traffic, lead improvement.

Want to grow your SEO traffic, leads, Request FREE Quote via contact@shoutnhike.com or +91-9974360053

For more info visit #1 Google Partner, SEO Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.