Easystone.no – Pay Per Click Case Study

About Client

High quality stone slabs, fast and precise.

EasyStone is an innovative concept in an ancient industry. By offering high quality products at competitive prices in a fast way, we have become a preferred choice for individuals and companies.

EasyStone is owned by Steinsentralen AS, a Norwegian family company with Norwegian agreements, liability insurance and secure customer agreements with a satisfied customer guarantee.

Our Vision

Our vision is to remain one of Norway’s leading suppliers of natural stone to both private individuals and companies. With us, all projects must be provided with our best service and delivered to the highest quality.

Our Goal

Our goal is to become a hallmark of quality and good service experience for all our customers. We value our good relations with partners and strive to build on these in the future.

Challenges

• Understand norwegian market
• Language barrier – Promote Products in its local Language.

Our Approach

Website Optimization

We have analyzed competitors’ websites and found several conversion points of view & SEO point of view changes to help us in getting more leads.

We have recommended clients amend certain conversion-friendly website changes to help us and users to convince them to contact us.

For example:

• Created POP UP to Increase lead rate.
• Freeze CTA Button in Desktop and Mobile device.
• Improved Website page Speed
• Moved server location from Singapore to Norway.

Campaign Optimization

Client wants to get more leads in his specific budget.

• Removed negative keywords
• Optimize demographic
• Add Audience into observation

Overall Performance

With the help of the right Keywords Grouping, Campaign Optimization, and conversion optimization activities we have managed to reduce cost/leads & increased number of leads.

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Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.