Driving Results with Digital Marketing: A Steel Land Machinery Works Case Study

Overview

Steel Land Machinery Works, a leading block and brick-making machine manufacturer in India, partnered with Shoutnhike, a top-rated digital marketing company in Ahmedabad, to address challenges in SEO and Google Ads. With highly competitive keywords, limited backlinks, and technical SEO issues, Shoutnhike implemented strategic on-page optimization, backlink-building, and local SEO tactics. These efforts led to significant improvements in keyword rankings, website traffic, and lead generation. Additionally, optimized Google Ads strategies boosted conversions while reducing costs, demonstrating Shoutnhike’s expertise in delivering impactful results for businesses aiming for growth in the digital space.

About Client

Steel Land Machinery Works is professionally specialized in block and brick-making machine manufacturers in India. We are also known as fully automatic fly ash bricks machine manufacturers in india, Fully Automatic Paver block-making machines manufacturers, Fully Automatic Hollow block machine manufacturers, Fully Automatic Solid block machine manufacturers, and block-making machine manufacturers. We provide innovative and cost-effective machinery that is durable, reliable and in best quality with after-sales support.

Table of Contents

SEO Success Story

Challenges

High Competition:

Many of the targeted keywords, such as “paver block making machine manufacturers in Gujarat” and “brick making machine manufacturers in India,” are highly competitive, with numerous established companies vying for top rankings.

Limited Backlinks:

The website may have had a limited number of high-quality backlinks, impacting its domain authority and overall ranking potential.

Suboptimal On-Page SEO:

Issues such as keyword density, title tags, meta descriptions, header tags, and content optimization may not have been fully optimized to match search engine algorithms.

Technical SEO Issues:

Problems like slow page load speed, mobile-friendliness, and broken links could have negatively impacted the website’s user experience and search engine visibility.

Lack of Local SEO:
If targeting local customers in specific regions like Gujarat or Morbi, specific local SEO strategies, such as Google My Business optimization and local citations, might have been missing.

Approach to Improve Rankings

To address these challenges and achieve the ranking improvements shown in the report, we implemented the following strategies:

Keyword Research and Optimization:
Conducted thorough keyword research to identify relevant, high-traffic keywords and phrases.
Optimized on-page elements (title tags, meta descriptions, header tags, and content) to incorporate target keywords naturally.
Used relevant keywords in image alt tags and internal linking to enhance keyword visibility.

Backlink Building:
Implemented a strategic backlink-building campaign to acquire high-quality backlinks from authoritative websites.
Engaged in guest posting, outreach, and other link acquisition techniques to increase domain authority.

Technical SEO:
Improved website speed by optimizing images, minifying code, and leveraging browser caching.
Enhanced mobile-friendliness to ensure a seamless user experience on mobile devices.
Fixed broken links and implemented a 404 error page to improve website navigation and user experience.
Created an XML sitemap and robots.txt file to help search engines efficiently crawl and index the website.

Local SEO:
Optimized the Google My Business listing with accurate business information, photos, and reviews.
Encouraged customers to leave reviews on Google My Business to improve local search visibility.
Built local citations on relevant directories and platforms to increase brand awareness and local SEO signals.

Improved Keyword Rankings:

With the help of the right page-on-page, link-building, and conversion optimization activities the website has managed to get stable traffic, and lead improvement.
Want to grow your SEO traffic, and leads, Request a FREE Quote via contact@shoutnhike.com or +91-9974360053
For more info visit #1 Google Partner, SEO company in Ahmedabad India Shoutnhike.

Google Ads

Key Highlights

Increased Conversions: The total number of conversions increased by 106.80. This growth indicates that the campaign has effectively attracted more customer interest and is converting them, reflecting a successful ad strategy in reaching and engaging the target audience.
Deceased Cost/ Conv: The cost per conversion has decreased by 14.32 INR. This indicates improved efficiency in spending as the business is generating more conversions without a proportional increase in cost. This is a positive outcome as it enhances the overall return on investment (ROI) for the campaign.
Conversion Rate: Although the conversion rate has slightly dropped by 2.51%, the absolute increase in conversions suggests that traffic to the site has improved. Our lead quality has improved despite the lower rate, emphasizing success in reaching a targeted relevant audience.
Increased Cost: The increase in cost of 5.55K, is minimal considering the higher yield of conversions. This demonstrates a well-managed budget where increased spend aligns with generating additional conversions, thereby justifying the costs incurred.

Challenges

High Cost per Conversion:
The initial average cost per conversion was high, indicating that the campaign was not efficiently converting users into customers.
Fluctuating Conversion Rates:
The conversion rate fluctuated over time, suggesting that the campaign’s effectiveness was inconsistent with lower number of conversions.
Inefficient Budget Allocation:
The budget may not have been allocated effectively across different ad groups and keywords, leading to suboptimal results.

Our Approach

Keyword Optimization:
Conducted thorough keyword research to identify relevant, high-performing keywords and phrases.
Improved keyword targeting to ensure that ads were shown to the right audience.
Refined negative keywords to eliminate irrelevant search terms.

Ad Copy Optimization:
A/B tested different ad variations to identify the most effective messaging and calls to action.
Improved ad copy to increase click-through rates and conversion rates.
Used strong, persuasive language and compelling offers to entice users to click.

Landing Page Optimization:
Enhanced landing pages to provide a seamless user experience and encourage conversions.
Improved page load speed and mobile-friendliness to reduce bounce rates.
Used clear and concise calls to action to guide users towards desired actions.

Bid Strategy Optimization:
Implemented a more effective bidding strategy to maximize ROI.
Used automated bidding rules to adjust bids based on performance data.
Set appropriate bid caps to control costs and prevent overspending.

Audience Targeting:
Refined audience targeting to reach the most relevant users.
Leveraged demographic, geographic, and interest-based targeting to reach the right audience.
Used remarketing to target users who had previously visited the website but didn’t convert.

By implementing these strategies, we were able to significantly improve the campaign’s performance and achieve the desired results.

Want to grow your business with the help of google ads, Request a FREE Quote via contact@shoutnhike.com or +91-9974360053 For more info visit #1 Google Partner, PPC services in Ahmedabad, India, Shoutnhike.