Digital Growth Story of KI Products: From Low Traffic to High Conversions

Table of Contents

SEO Success Story: KI Products

About the Client

KI Products is a trusted name in manufacturing industrial cutting and grinding machines in India. Known for their durability and efficiency, their products serve industries like automotive, aerospace, and general engineering. Despite their strong reputation, KI Products faced challenges in visibility and organic traffic due to high competition and technical SEO issues. Working with a digital marketing company in Ahmedabad, KI Products tackled these challenges through a strategic approach to SEO and Google Ads, leading to remarkable business growth.

Challenges

Low visibility for targeted industry keywords.
Limited organic traffic in a competitive niche.
Technical SEO issues, including slow page speed and improper meta tags.
Lack of backlinks from relevant, authoritative sources.

Our Approach

Keyword Research: Identified high-impact phrases like “circular saw blade grinding machines” and “universal tool grinder machine” to target.
Technical SEO Improvements: Enhanced page speed, optimized meta tags, and resolved other technical issues.
Backlink Building: Secured high-quality links from industry-related authoritative websites.
Content Development: Created keyword-rich, user-friendly content to rank for specific terms.
On-Page SEO: Improved internal linking and integrated schema markup for better search engine understanding.

Results

Achieved improved rankings for high-priority keywords:
- “Universal tool and cutter grinding machine” moved from #11 to #6.
- “Chamfering machine manufacturers” rose from >100 to #3.
- “Circular saw blade sharpening machine in India” jumped from >100 to #5.
- “Drill bit grinding machine” improved from #17 to #16.
Significantly boosted organic traffic and enhanced online visibility.

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Boosting Lead Generation with Google Ads

Objective for Ads

To generate high-quality leads through Google Ads while maintaining an optimal cost per lead (CPL).

Our Approach

Landing Page Optimization:
- Added a prominent call-to-action (CTA) for product quote requests.
- Integrated live product videos on detail pages.
- Implemented a conversion-optimized design, including a popup for inquiries.
- Introduced a footer call freeze feature for mobile users.
Competitor Analysis:
- Studied competitor strategies to implement best practices.
- Improved navigation and lead-capturing elements to gain an edge.
Google Ads Strategy:
- Conducted keyword research targeting high-intent terms.
- Created compelling ad copies emphasizing reliability and innovation.
- Regularly monitored and optimized campaign performance.

Results

Clicks: Achieved 1.6K clicks, a strategic reduction from 1.96K to focus on high-quality leads.
Conversions: Generated 72 conversions, with a quality improvement of 6 additional leads compared to the previous period.

Cost Per Lead (CPL): Maintained at ₹868, focusing on reaching a more relevant audience.

Conversion Rate: Improved from 2.61% to 4.46%, reflecting higher campaign effectiveness.

Challenges Addressed

Balanced the budget to increase lead quality while optimizing cost efficiency.

Conclusion

By leveraging strategic SEO and Google Ads campaigns, Khodiyar Industrial Products achieved remarkable results, from improved visibility to high-quality lead generation. These success stories demonstrate how a comprehensive approach to digital marketing can drive measurable business growth.

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