Diamondsci.com - SEO & DIGITAL MARKETING CASE STUDY

Diamond Systems LLC is a Veteran Administration verified VOSB and HUBZONE Certified Company that embraces the clients with field and fixed laboratory and portable products, safety equipment, for clinical, research, environmental, and hazardous applications. The prime customers of the company are IVF labs, food, brewery, pharmaceutical sciences, air and water quality researchers, landfill-bio digester applications and safety equipment for toxic gas, national security and personal protection. The company has over 30 years of experience with environmental applications and 100 years of experience in collective manufacturing, representing manufacturers with USA based operations, offering ISO 9001, UL and safety-related certifications for their products and solutions. With its high-quality products and services, the company has an unprecedented reputation in the field of the manufacturing industry.

When Diamondsci reached us to uplift their brand visibility and online presence, we, as an eminent digital marketing company in Ahmedabad, tried to identify all the hidden challenges that are holding them to climb the success ladder.

After finishing our internal research, we found that the company did not have a proper SEO optimized website, alluring landing page, and other product-related landing pages that accelerate their sales many times.

We recommend Diamondsci to amend certain friendly website changes that will help us in enhancing their ranking so that the audience will get influenced and will contact us.

We also suggested some changes (from conversion points of view & SEO point of view changes) that will help us in increasing their ranking on search engine result pages. They will also get more leads for the betterment of their business.

As an established digital marketing company in Ahmedabad, we modified the design in the footer, kept options like “Get a Free Quote” to retrieve data from the online customers, added USP on all pages and also, incorporated the “request free quote form” into all the pages. Now, with their expertise and skill, the company can convert these leads into their loyal customers.

Apart from that, we immaculately designed dedicated pages for all of their products, and conducted keyword research, placed call-to-action, and focused upon page loading time. All these helped them get fast ranking improvement and traffic improvement.

Because of proper link building activities, the client gained huge traffic on its website. The ranking has also improved meaningfully for Gas analyzer related keywords. The client has got steady improvement in leads from multiple sources (mainly Google organic) and got excellent ROI from the service.

Table of Contents

About client

Diamond Systems LLC is a Veteran Administration verified VOSB and HUBZONE Certified Company providing field and fixed laboratory and portable products, safety equipment, for clinical, research, environmental, and hazardous applications. Our customers and focus includes IVF labs, food, brewery, pharmaceutical sciences, air and water quality researchers, landfill-bio digester applications and safety equipment for toxic gas, national security and personal protection. Over 30 years of experience with environmental applications and 100 years of collective manufacturing, representing manufacturers with USA based operations, offering ISO 9001, UL and safety related certifications for their products and solutions.

Challenge

Client doesn’t have optimized websites from SEO and conversion point of view.
Client doesn’t have convincing landing pages.
Client doesn’t have all the product related landing pages.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example

Freeze footer Request FREE Quote, Call us on the mobile.
Added USP in all the pages.
Added request FREE Quote form in all the pages.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed bakcling with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.
We also did local business submission for manufacturing related sites to help them secure top ranking in targeted locations.