COONOORESTATES – SEO AND DIGITAL MARKETING CASE STUDY

Chirag Shah

December 15, 2022

COONOORESTATES – SEO AND DIGITAL MARKETING CASE STUDY

Table of Contents

About client

Coonoor Estates grew out of a family-owned tea business dating back to the mid-20th Century. Over two decades ago Coonoor Estates started developing residential communities in and around Coonoor. It has grown organically ever since with over a hundred successful transactions till date. Each community is carefully laid out with high-quality infrastructure and a view to ensuring long-term sustainability. We also build a small number of houses each year and unlike most other developers, each house is unique. We engage with architects who share our values and are keen to push boundaries while ensuring that their designs, material choices and construction practices are ecologically sensitive and rooted in the local context.

Challenge

The client doesn’t have optimized websites from an SEO and conversion point of view.
The website has a very high page loading time.
The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example

Created a mega menu on the website.
Create more attractive and engaging design for home page.
Add more relevant content and keywords on all landing pages.
Help in social media to get more leads ( Daily 100+ Leads from Social Media)

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backing with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for Real-Estate Related Websites to help them secure top ranking in targeted locations.

Outcome

Overall Performance

With the help of the right page on page, link building, and conversion optimization activities the website has managed to get stable traffic, lead improvement.