Cmr Kataria - SEO and Digital Marketing Case Study

Cmr Kataria – SEO and Digital Marketing Case Study

Chirag Shah

September 14, 2022

Table of Contents

About Client

CMR-Kataria is a joint venture company of two major groups of India, Century Metal Recycling and Kataria Group, together bringing synergy for recycling of End-of-Life Vehicles.

Century Metal Recycling (CMR), is India’s Largest producer of Aluminum and Zinc die-casting alloys with acombined annual capacity of over approx. 300,000 MT. Since its inception, it has maintained its fast-paced growth by Leveraging Latest technology and continuous improvement And Kataria Group is the one of the Largest auto distribution group in India. To achieve their goals, both have established a recycling unit for ELV, the ‘CMR-Kataria‘ in Gujarat, India. Instant form submission secures the best rate for your ELV & our well-experienced staff satisfies whole and trouble-free handling of all Legal documentation. Our founders are automobile & recycling experts and to dear out the automobile scrapping sector. Our target is to make the procedure of recycling automobiles as trouble-free and dear as possible. We guarantee the vehicle owner will have the best experience with CMR-Kataria.

Challenge

The client doesn’t have optimized websites from an SEO and conversion point of view.
The website has a very high page loading time.
The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example,

Add a call to action button at the top.
Created a mega menu on the website.
Create more attractive and engaging design for home page.
Add more relevant content and keywords on all landing pages.
Help in social media to get more leads ( Daily 100+ Leads from Social Media)

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backing with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for Recycling Related Websites to help them secure top ranking in targeted locations.

Outcome

Overall Performance

With the help of the right page on page, link building, and conversion optimization activities the website has managed to get stable traffic, lead improvement.