Capsportacademy.com - Seo & Digital Marketing Case Study

Capsportacademy.com – Seo & Digital Marketing Case Study

Chirag Shah

March 17, 2022

Table of Contents

About Client

CAP Sports Academy is a complete Sports academy in Dubai that caters to both boys and girls of all age groups, whether you want to introduce your preschooler to his/her first sport or help your established athlete to reach the next level, we’re here to help you succeed.

We have a strong team of established coaches who are recognized at national and international levels and will help you achieve your athletic goals.

CAP Sports Academy has highly certified and well-experienced coaches. Our coaches are recognized at National and International ITF level tournaments in their home country and they will help you to achieve your Tennis goals.

Our mission is to provide the highest quality tennis training in Dubai to all ages and abilities.

Through productive and informative drills, we will develop our client’s stroke technique, improve their match play performance, and better their mental and physical fitness.

Challenge

The client doesn’t have optimized websites from an SEO and conversion point of view.
The website has a very high page loading time.
The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example:

Add a call to action button at the top.
Created a mega menu on the website.
We created all landing pages with a new design to get more leads from the website.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backing with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for Sports related websites to help them secure top ranking in targeted locations.

Outcome

Overall Performance

With the help of the right page on page, link building, and conversion optimization activities website has managed to get stable traffic, lead improvement.