Bookmyface – SEO & DIGITAL MARKETING CASE STUDY

Chirag Shah
March 5, 2020
Bookmyface Website Mobile view

Bookmyface Website Homepage

However good your concept is, it is ineffective without a well-designed website. Same was the case with Bookmyface, a website for people willing to work in the Film industry. It registers profiles of the candidates and relevant profiles are shared with production houses. The client lacked an optimized website, proper menu and coding. Social media accounts too were not optimized. They approached ShoutnHike, a top SEO company in Ahmedabad, India. We addressed all their problems and introduced several changes in their website along with optimizing their social media profiles. It marked a great improvement in traffic flow on the website along with improving the ranking. Within four months, the client got the first-page position for many acting, audition and celebrity booking related keywords searches. Have a look at the detailed case-study.

About Client:

Book My Face is a one-stop solution for the people who are willing to work or working in the Film Industry. Here, you can get jobs related to Film Industry as small, mid-size and big production houses are registered who post the jobs and candidates relevant to that profile can be selected through the medium of Book My Face. We are the world’s largest creative community of actors, film and TV crew, theatre professionals, child actors, voiceover artists, dancers, singers, musicians, models, and extras.

We empower professionals to find work in TV studios, on movie sets, in training institutions, events, concert halls, theatre companies, and art collectives. We help cast commercials, link art directors with cinematographers, and bring lighting designers to dark stages. We support our members as they promote themselves and network across the arts and media industries.

Challenge

  • The client doesn’t have optimized websites from SEO and conversion point of view.
  • The client doesn’t have a proper menu and coding.
  • The client doesn’t have well-optimized social media accounts.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized social media profiles like Facebook and Instagram since their targeted audience spends time on these networks.

For example

  • We have made the website responsive so that users can see proper websites on mobile devices.
  • We have frozen the footer so that users can contact us from any place.
  • We did remarketing to show ads to the users on FB and Insta who have not contacted us in the past.
  • Published content as per the latest trends.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We analyzed the backlink gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submission for Indian sites to help them secure top ranking in targeted locations.

Outcome

Ranking Improvement

We got the first-page position for many acting, audition and celebrity booking related keywords within 4 months of work. 

Keyword Rank of Bookmyface

Traffic Improvement

With the help of the right page, on-page and link building activities website has managed to get stable traffic.

Google Analytics Traffic Report of BookMyFace

Leads improvement

The client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Google Anaytics Goal Overview

Want to grow your SEO traffic, leads, ROI from Google Ads campaign, Request FREE Quote via contact@shoutnhike.com  or +91-9974360053.

For more info visit #1 Google Partner, Digital Marketing Company in Ahmedabad, India, Shoutnhike.

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dpadmin
Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.

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