Anikemlabs - SEO and Digital Marketing Case Study

Anikemlabs – SEO and Digital Marketing Case Study

Chirag Shah

August 16, 2022

Table of Contents

About Client

Providing excellent healthcare to patients all over the country for 20 years, Anikem Laboratories has shown tremendous growth in the Pharmaceutical Market. Founded in 2000 by Mr. Anil Kumar Khemka, the company has acknowledged the need of the Pharma market since its inception and is continuously innovating by refining its product range to cater to its customers.

Anikem Laboratories has a strong base with attractive product offerings and a team of skilled professionals with expertise in marketing and distribution. All our employees are focused on the company’s mission and vision and strive to achieve organizational goals in association with various departments at the company.

Challenge

The client doesn’t have optimized websites from an SEO and conversion point of view.
The website has a very high page loading time.
The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.
Not any single keywords on google ranking position.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients to amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example:

Add a call to action button at the top.
Created a mega menu on the website.
We created all landing pages with a new design to get more leads from the website.
Completed all page perfect for seo point of view like title, description and keywords.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backing with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for Pcd Pharma Franchise related websites to help them secure top ranking in targeted locations.

Outcome

Overall Performance

With the help of the right page on page, link building, and conversion optimization activities website has managed to get stable traffic, lead improvement.