Anikemlabs.com - Pay Per Click Case Study

Anikemlabs.com – Pay Per Click Case Study

Chirag Shah

June 30, 2022

Table of Contents

About Client

Anikem Laboratories has a strong base with attractive product offerings and a team of skilled professionals with expertise in marketing and distribution. All our employees are focused on the company’s mission and vision and strive to achieve organizational goals in association with various departments at the company.

The company focuses on a patient-centric approach, which has earned us repute and recognition all over the country. We work for mutual growth and prosperity by offering customer satisfaction at every level, be it an end-user or the marketing channel. We utilize our resources optimally to make our business economically viable while providing growth opportunities to our partners. We are always ready to adapt to change because the market is ever-changing, with factors like consumers’ preferences, government policies, and technology rapidly evolving with time. We empower and support our P.C.D. distributors in all domains for exponential market growth.

Challenges

Low conversion rates
Getting Low-quality leads
Website Not Looks Good in conversion point of view

Our Approach

Website Optimization

We have analyzed competitors’ websites and found several conversion points of view & SEO point of view changes to help us in getting more leads.

We have recommended clients amend certain conversion-friendly website changes to help us and users to convince them to contact us.

For example:

Freeze CTA Button on Desktop and Mobile devices.
Improved Website page Speed
Change Contact Us Page
Some Changes on the Home page

Campaign Optimization

A client wants all types of medicines supplied all over India. We have run multiple types of campaigns to get maximum leads to clients.

Started Search Campaign
Started Display Campaign for remarketing

Overall Performance

With the help of the right Keywords Grouping, Campaign Optimization, and conversion optimization activities website has managed to get stable traffic and lead to improvement.