Anala Outdoors Pvt Ltd – SEO & DIGITAL MARKETING CASE STUDY

Anala Outdoors is a 30-year-old trekking tour and camp organizer in Ahmedabad. When they were looking forward to increasing business through online inquiries, they contacted ShoutnHike, a top digital marketing company in Ahmedabad. We thoroughly analysed their website and suggested some improvements to make it more responsive and mobile-friendly. We focussed on the company’s social media profiles like Facebook and Instagram, which were the biggest sources of traffic on the website. Just in four months of time, the client got a first-page position for trekking organizers related keywords searches. The robust digital marketing strategy designed by ShoutnHike helped the client get stable traffic on the website and leads from different sources. Check out the detailed case study.

About Client:

ANALA OUTDOORS is a professional organization committed to creating an environmentally conscious society through innovative outdoor-based programs. It was an informal group of birdwatchers and wildlife enthusiasts way back in 1985. It has earned tremendous credibility and trustworthiness by performing to the utmost satisfaction of its clientele. 30 Years of continuous improvement and expansion have taken the activities to the entire state of Gujarat with programs spread over various states and regions of India.

Challenge

• The client doesn’t have optimized websites from SEO and conversion point of view.
• The client doesn’t have a responsive website.
• The client doesn’t have well-optimized social media accounts.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have also optimized social media profiles like Facebook and Instagram since their targeted audience spends time on these networks.

For example 

• We have made the website responsive so that users can see proper websites on mobile devices.
• We have shown reviews of Google on the website to help us increase trust among users.
• We have captured leads by highlighting the contact us button on the top right.
• We did remarketing to show ads to the users on FB and Insta who have not contacted us in the past.
• Published content on the latest trends.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement, and leads.

We analyzed the backlink gap with SEMRush paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submission for Indian sites to help them secure a top ranking in targeted locations.

Outcome

Ranking Improvement

We got the first-page position for many trekking organizers related keywords within 4 months of work. 

Traffic Improvement

With the help of the right page, on-page and link building activities website has managed to get stable traffic.

Leads improvement

The client has got stable improvement in leads with different sources to get exceptional ROI from the service.

Want to grow your SEO traffic, leads, ROI from Google Ads campaign, Request FREE Quote via contact@shoutnhike.com  or +91-9974360053.

For more info visit #1 Google Partner, Digital Marketing & SEO Company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 16+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.