Aarkayfoods.in - Seo & Digital Marketing Case Study

Aarkayfoods.in – Seo & Digital Marketing Case Study

Chirag Shah

March 2, 2022

Aarkay Food was founded in the year 1983 in a humble set up with a vision to make Caramel Colours, Natural Food Colours, and Specialty Ingredients. Over the years we have expanded and diversified our Product Portfolio by relentlessly investing in technology, people, and product innovations.

Today, Aarkayfoods is a Global Food Additive Supplier serving to Food, Beverage, and Nutraceutical industries. Our diverse Product Portfolio consists of many Ingredients Categories like Tomato Powders, Cheese Powders, HVP Powders, Fruits & Vegetable Powders, Non-Dairy Creamers, Dairy Powders, Caramel Colours, and Natural Food Colours.

The bedrock of Products, Innovations and the entire set of endeavors is centric to utilizing Natural sources to offer only Natural, 100% Vegetarian, Safe and Nutritious Products.

Table of Contents

Challenge

The client doesn’t have optimized websites from an SEO and conversion point of view.
The website has a very high page loading time.
The website doesn’t have all the elements to convince users to lead on desktop and mobile devices.

Our Approach

We have analyzed websites and found several conversion points of view & SEO point of view changes to help us in ranking + leads.

We have recommended clients amend certain conversion friendly website changes to help us in ranking + users to convince them to contact us.

For example,

Freeze header with Call Now button.
Add a call to action button at the top.
Created a mega menu on the website.
Freeze footer buttons in mobile phone with Request Free Quote and Email/Whatsapp.

We also did keyword research and found buying intention keywords, page on page, reduce page loading time, adding a call to action on the website to help them get fast ranking improvement, traffic improvement.

We analyzed backlinks with Ahrefs paid tools and increased client footprints at all the locations to help them in ranking and branding.

We also did local business submissions for manufacturing related websites to help them secure top ranking in targeted locations.

Outcome

The ranking has increased significantly for caramel powder manufacturers in India related keywords.

Overall Performance

With the help of the right page on page, link building and conversion optimization activities website have managed to get stable traffic, lead improvement.