SEO Success Story: 130% Growth in organic Traffic over the last 12 Months

Table of Contents

Overview

CMR Group, India’s largest producer of aluminum and zinc die-casting alloys, has strengthened its position as a leader in the metal recycling industry. With advanced manufacturing facilities and a focus on sustainability, CMR Group meets the growing demand for recycled metals, especially in the automotive manufacturing sector. Over the past year, the company achieved an impressive 130% growth in organic traffic.

Despite challenges like tough competition, technical SEO issues, and optimizing for the right keywords, these hurdles were addressed through a clear and effective approach. By using region-specific keywords and building high-quality backlinks, the website improved its rankings and brought in more relevant traffic.

CMR Group continues to work with Shoutnhike, a trusted digital marketing company in Ahmedabad, to improve its online presence. Through ongoing technical fixes, smart keyword strategies, and engaging content, the company is steadily increasing its organic traffic and strengthening its digital footprint. This case study highlights the importance of consistent SEO efforts in achieving long-term success online.

About Client

CMR Group is India’s largest producer of Aluminium and Zinc die-casting alloys, boasting a combined annual production capacity of over 310,700 MT. Established in 2006, the company operates 12 state-of-the-art manufacturing plants, including four joint ventures with renowned Japanese corporations like Toyota Tsusho Corporation and Nikkei MC Aluminium. CMR specializes in Aluminium recycling, serving the automotive manufacturing sector and pioneering innovations such as molten metal delivery and automated sorting facilities.

SEO Success Story: 130% growth in organic traffic over the last 12 months

Results Achieved:

130% growth in organic traffic over the past year.
Improved rankings for high-volume keywords such as “aluminum ingot suppliers in India” and “scrap recycling companies in India.”
Increased lead generation through enhanced landing page experiences.

Organic Traffic Improvement:

Ranking improvement:

Challenges:

Highly competitive niche dominated by established players, making it challenging to rank for target keywords.
Lack of optimization for local keywords like “recycling company in India” and city-specific searches.
Minimal high-authority backlinks, leading to a weak domain authority.
Technical SEO issues, such as unoptimized images, slow loading speeds, and missing schema markup.
Limited content targeting industry-specific queries and high-intent keywords.
Suboptimal landing page designs, resulting in low lead conversion rates.

Our Approach:

Conducted in-depth keyword research to target high-intent and niche-specific keywords.
Created and optimized blogs and service pages focusing on industry-relevant topics like ELV recycling and die-casting alloys.
Improved technical SEO by fixing site speed issues, implementing schema markup, and optimizing media.
Built high-quality backlinks through guest blogging, industry collaborations, and directory submissions.
Focused on local SEO by optimizing for region-specific keywords, such as “recycling companies in Gujarat.”
Redesigned landing pages with clear CTAs and user-friendly layouts to enhance lead generation.
Conducted competitor benchmarking to identify content and backlink gaps.

With the help of the right page-on-page, link-building, and conversion optimization activities the website has managed to get stable traffic, and lead improvement.

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