WHY IS CONTENT SPINNING A BAD PRACTICE IN SEO?

Content is always the king in promoting products or services for any business. But it becomes a challenge when content written is copied or tweaked from the content of other websites of the same topic.

To create content on a website SEO friendly, the content on it needs to be fresh and original. As technology has evolved, Google algorithms look at the content that is copied from other sources of websites and does not rank on top, thus reducing the performance of your website.

Any digital marketing company in Ahmedabad that understands the importance of content can provide businesses with the best SEO services.

Some major problems with twisted content that SEO team would face are:

Table of Contents

Increase in Bounce Rate

People coming on your website through Google search is staying not more than 10 seconds or quickly returning back to the search engine for other websites. Good content always makes customers hold back and read more about them. This means, if the website has low page time, it has a low conversion rate and that will also have a bad reputation as a company in the market.

Deindex your page or website

Google came up with bots that only work to look for the content on the webpage that is copied or twisted from other sources of content. It does not support activities related to plagiarism. Re-writing the content or creating content that already exists on the original website can de-index your article, post, message of your website and rank your website lower on Google search than others. When somebody searches your page or website on Google, it will not come at the top of the ranking page of the search engine.

Not seen by Everyone

When google finds out your content is copied or twisted, the article cannot be seen by everyone. You can post thousands of thousands even that is not enough to pull out your website on top. To do that, we recommend to focus less on quantity and more on the quality of the content.

Penalize your website

Many businesses opt for this technique to get quick positive response from their customers on their website and thus expect a positive quick growth of the business. But doing so, you can even get penalized and have to pay a large sum of money to authorities. It can even ban your website.

Open at your own risk

Duplicate content or plagiarised content can have a great impact on your website as search engines can redirect your customers to a wrong link while clicking on your website link.

Internal and External Duplication

Internal Duplication may refer to the process of using keywords from your own website and repeating it and external duplication can refer to copying content from other source websites into your own website. This can cause a harmful effect over SEO generated content. This duplication (whether internally or externally) can be taken as a purpose of plagiarism and can be taken into consideration by authorities to take control over your website or page you have published content.

The only way out is to create your own original content. It will take up a little time from your busy schedule but you won’t regret it later or you can hire the best SEO company in Ahmedabad that is equipped with experts to provide the best SEO service. It will definitely help you increase your conversion rate with real customers and can even top your ranking on Google.

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