Which Social Media Platform is Right for My Business

With the digital revolution, businesses have now the benefit of reaching their potential audiences through various social media platforms. Smart businesses have already adopted getting on social media to get more clients. It’s smart, easy, effective, and FREE so why would any business miss this opportunity anyways..! 

Whenever you start creating your profiles and accounts on social media as a business, you will think about what all social media platforms shall I need to get my business on? Or which platforms will be best fitted and give maximum ROI? Well, the moment you start thinking about this, you will find that there are more than 75+ social media platforms on which you can display your products or services. Just imagine getting yourself registered and updating content on these many social media platforms could eat up your time, energy, and internet..!

Display your business in front of the right audience:

Social Media is used by anyone and everyone. People build communities based on their interests, hobbies, skills, or maybe demographically on social media platforms. The point is, there are way too many social networking sites to mark your presence on which will eventually eat up your time and resources for getting more traffic and addressing your audiences. Out of all these platforms, there are few who rank in the top-most league to target on like: Facebook, Instagram, LinkedIn, Pinterest, and Twitter. 

Align your business goal while getting on Social Media

Using social media has many benefits, but before moving forward it is necessary to set specific goals. By doing this not only you will come to know which social media platform is best suitable to portrait your business but also helps you further create relevant content, targeting the right audience and much more. To start with here are some benefits which will help you:

• • Understanding your customer’s needs and wants that will eventually increase your potential reach and sales.
  • Getting better insights on customer offerings or after-sales services where they can reach you out with their complaints or concerns.
  • Chance to get in front of new audiences in new regions can help create brand awareness and get exposure who in turn can become your customers.

Having said that, we have come up with today’s blog to help you understand which social media platforms provide what type of audiences and provide insights on different types of social media platforms. With this, you can decide upon which social media will work best for your business, and also you can get to reach your target audiences. 

Understanding the types of Social Media:

All social media platforms are unique and different from each other. While studied closely, we came to a conclusion on various types of social media platforms. Basically there are 4 types

• Social Networking Platforms: (LinkedIn, Facebook, Google)
• Video-Sharing (Youtube, Facebook Live, Vimeo etc.)
• Microblogging (Twitter, Tumblr, Blogspot etc.)
• Photo Sharing (Instagram, Pinterest, Snapchat)

Let’s Dig Deeper into all Social Media Platforms 

Facebook

Facebook is one of the best social media to promote any Business. This platform allows you to target your audience by age, employment, interests and other characteristics, making this a very dynamic platform to showcase your products or services and build brand awareness. This platform helps your business to increase a brand’s sales and leads.

Twitter

Twitter is mostly used to provide real-time updates to your dedicated audience. This platform improves your brand awareness.

Pinterest

Pinterest is a total graphics & visual-based platform, Using strong graphics of your company will help to engage users.

YouTube

When it comes to YouTube, it has become one of the biggest search engine platforms. Service-Based businesses work well on this platform.

LinkedIn

The LinkedIn platform is useful for B2B businesses, recruiting employees and, general networking

Instagram

Instagram is one of the fastest-growing platforms among a young audience. Businesses, like art, food, retail or beauty, gain much popularity by using this platform.

Google+

Google+ is best for a business who deals in software, engineering, and design spaces. As this platform is directly linked to Google Search, it helps you drive traffic to your website.

The above-listed types of platforms will help you decide which platform is right for your business.

So now when you think about your business getting on social media, you can first select on which type of platform will be more suitable for your brand and then shall go ahead and explore the social media platforms accordingly. 

Shoutnhike- the best social media marketing company in Ahmedabad, understands your business needs perfectly.

When it comes to showcasing and advertising your business in front of the potential audience, we know that mastering social media marketing can be time-consuming for you.

Having said that, targeting the wrong audience wastes time but also money.

We are always ready to help you achieve your business goals and objectives and help your company grow like never before.

Contact us today for your social media marketing needs and let us help you to take your business to the next level.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.