When to Re-evaluate Your SEO Strategy

Creating, optimizing, and promoting content to increase its exposure in search engine results and draw in more natural visitors to a website is known as an SEO strategy. Numerous strategies are used, including link building, technical SEO, on-page optimization, and keyword research. To put it another way, an SEO strategy is the procedure you use to increase organic traffic. An effective approach for monitoring and assessing the results is essential to any search engine optimization (SEO) campaign and is hence used by every digital marketing company Ahmedabad. You can determine your SEO ROI, enhance your search engine performance, and make sure your strategies are producing the desired results by measuring your SEO. 

How Often Should You Revisit Your SEO Strategy?

Your SEO strategy should be updated as frequently as possible with the help of a good SEO company Ahmedabad. Updating the strategy often is what should be done, even if each brand has varied objectives that determine how frequently they do it. You are going to create content aimed at the “ready-to-buy” clients if you want to boost revenue and generate traffic. To increase click-through rates, you should also enhance conversion funnels and optimize your product web pages.

Target high-volume keywords and use high-intent terms to filter them if you want to increase traffic and figure out how to convert them. This helps you target customers who are interested in your product or service and boost organic traffic. Update the strategy at least every six months to identify fresh keyword opportunities and content strategies if this is the objective. 

Signs It’s Time to Re-evaluate Your SEO Strategy

Your analytics will give you clear cut signs that your SEO strategies need to be re-evaluated. These signs are:

• Declining Organic Traffic 

Analyze your website to find out why you’re seeing any strange behaviors in your organic traffic, unless you’re focusing on seasonal keywords. You must first determine the cause of a traffic decline, which can be caused by a variety of variables. A significant drop might be the result of an algorithm change, or it could be because the majority of your traffic came from out-of-date seasonal keywords. Once these problems have been identified, re-optimize your website using a practical approach. Learn more about traffic drop analysis and troubleshooting here. 

• Poor Conversion Rates

No matter how much traffic your website is gaining, if it is not getting converted into leads or generating revenue, it’s of no use. After all, if your efforts aren’t having an effect on your bottom line, what good is it to rank highly in search results? It’s obvious that you’re either posting the “wrong” content or your calls to action aren’t working if you see a decline in conversion rates (or zero conversions from content).

• Evolving user intent

Online consumer behavior is evolving in tandem with technological advancements. As this occurs, the purpose of certain terms and search queries likewise changes. Before displaying pages in the search results, Google considers the user’s intent by looking at their location and past browsing behavior. 

• Increased Competition in Your Niche 

You’re topping the search results for your target keyword, and your competing websites suddenly outrank you. This only indicates that people think these rival pages are more “relevant” than yours. It’s time to buckle up when you see that your website (or high-value pages) are gradually dropping to the bottom of the search rankings. An SEO upgrade is necessary.

• Changes in Google’s Algorithm 

The algorithms used by search engines like Google and Bing are always being released and updated. For instance, Google delivers at least 600 changes annually! These updates may affect the content of your website and result in a decrease in visitors. It’s obvious that you need to review your approach if you observe changes in your website traffic following a big upgrade.  

Quarterly vs. Annual Re-evaluation 

It is advised that you do SEO audits on a quarterly basis. You don’t have to keep an eye on your SEO every day, but you might want to update websites with more pages more regularly but not every day for sure. When it comes to Annual re-evaluation of SEO strategy, it is not recommended by digital marketing company Ahmedabad even for the smallest websites with very limited pages due to multiple updates Google has on its algorithm. If you update SEO strategies once a year, you will lag far behind your competitors and definitely face many problems in your website.

Steps to Follow While Re-evaluating Your SEO Strategy

• Analyzing Performance Metrics

As your rankings change, you should modify your target keywords in these elements. It is vital to monitor how your websites rank for your target keywords and make necessary adjustments to the title tags and meta data on pages to either contain or remove these terms.

• Content Audit

Content isn’t all the same. It can take many different forms, including videos, blog entries, and social media posts. It’s crucial to determine which kinds of content have the most influence on conversions because what works well for one company may not work for another. Refreshing old content with the new one is also recommended by every SEO company Ahmedabad.

• Technical SEO Check-up 

Technical SEO KPIs consist of traffic, organic rank, Backlinks, CTR, Affiliate links and search exposure and It is important to monitor these metrics in order to maintain the performance of your website.

• Competitive Analysis

Competitive analysis is the major part of SEO strategy as there are other people competing with you for the top place on the SERPs. When developing an SEO strategy for your company, this requires regular competition analysis and learning from your competitors as well.

Conclusion

Search rankings are just one aspect of assessing your content’s SEO worth. Quality leads must be given as much importance as volume. To sustain user engagement and a competitive edge online, marketing teams need to regularly evaluate SEO performance, which is determined by a wide variety of highly variable elements explained in the article above.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.