What is Website Usability and Why is it Important?

There’s a simple method to win more clients’ hearts according to the experts of seo company in Ahmedabad – make your website simple to use for their eyes, hands, and minds. Usability is the skill of making websites more user-friendly. When it comes to website and business success, usability often takes precedence over the most cutting-edge high-tech features.

Website usability testing is a subset of quality assurance in which trained QA engineers of a digital marketing company in ahmedabad examine the website’s user-friendliness in minute detail.

What is usability testing on a website?

Website usability testing is a thorough assessment of your website’s functionality from the user’s point of view. It assesses how simple and quick consumers can reach their specific objectives, as well as how plain and evident the procedures are and how convenient they are to complete – in every way. Here are some of the aspects – 

• all webpage elements’ expected and reasonable behaviour
• the correct placement of call-to-action buttons, menu elements, and crucial website locations, as well as rapid access to them
• all design elements’ typefaces, colours, contrasts, and sizes
• content categorization that is easy to use
• errors in form submission should be handled correctly

Mobile usability testing should be given special attention to see if users can accomplish their objectives with minimal scrolling and zooming, with their fingers easily tapping on buttons and links, and so on. After all, mobile phones accounted for 52.2% of all web pages served in 2018.

How is it important?

A company’s usability goals are usually driven by a number of user profiling, task analysis, and overall business objectives. Additional information, such as marketing data, market research, technical support groups, and expert opinions, may be combined with these.

So, what makes a website usable for a business?

Even though the appropriate response depends largely on the nature of the web site and the business’s objectives, it is widely accepted that web sites that provide users with useful, well-organized, accessible information in a well-structured layout are more capable of retaining users and generating qualified traffic.

Usability boosts conversions

The easier it is for consumers to find everything on your website and convert, the more likely they are to do so. This means you’ll achieve more of your objectives, such as sales, subscriptions, and form submissions. The importance of usability in this case is enormous. A shopping cart or checkout abandonment as a result of cumbersome forms or incorrect error handling is a good example.

Usability increases customer loyalty

Customers who are satisfied with the work of your website and feel at ease on it will return again and again. They might also tell other potential clients about their experiences.

Better SEO ranking

There has never been a time when SEO and usability have been so closely linked as they are now. Google has sophisticated methods to determine which websites are useful and which are not, and this information is factored into its search ranks. The bounce rate – site abandonment after the first page view — is an apparent example, which is frequently caused by poor ux.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.