What is SEO Competitor Analysis and How to Conduct it?

You want your website to be more visible and rank higher than your rivals as a startup or a successful business owner. To get there, you’ll need more than just SEO practice. To keep ahead of the curve, you must also conduct SEO competitor analysis to determine the strong and weak points of your website. Analysing your industry’s online competitors is part of SEO competitor analysis. You may assess your SEO competition and examine the data you need to improve your website and go up the SEO ranking ladder by conducting SEO competitor analysis by a reputed SEO company in Ahmedabad.
We’ll explain what SEO competitor analysis is, how to do it, and what tools to use in this article. Let’s start by addressing the what.

Steps involved in SEO company in Ahmedabad

Identify keywords

You can identify content gaps to fill and increase the visibility of your site by thoroughly investigating competition keywords. Furthermore, you might even uncover brand-new target keywords that you may have missed. One of the simplest ways to find keywords is to Google a question and scroll down to the “People also ask for” section. The most popular queries and keywords are available. The alternative is to do keyword research using applications like Google’s Keyword Planner.

Identify Your Seo Competitors

This is the very first thing you should do. Although this stage may seem simple, how can you exceed your competitors if you don’t know who they are? The type of business sector and the age of your company will determine the competition segment. Depending on your search query, Google My Business list will provide you with the names of SEO competitors. If Google is unable to feed your need for locating SEO rivals, you may choose SEO tools like Semrush, Similarweb, Screaming Frog, and BuzzSumo. While many of these tools are free to use, paying for them will result in more precise findings.

Analyse Your Competitors’ SEO Performance

It’s time to assess the SEO performance of your rival websites after you’ve determined the keywords and your SEO competitors. The process of competitor SEO study is extensive. It involves examining the keyword, content, and technical SEO performance of competitors. Find the keywords that your rivals are ranking strongly for and make content that will outrank them. The foundation of any SEO campaign are keywords.

Identify the scope for improvement

Once the analysis is complete, it’s time to find areas where your website might be improved. You must have discovered a few frequently utilised keywords on the websites of your rivals. To improve the exposure of your website, incorporate them. But be careful not to overuse these keywords; doing so will work against you over time. You also need to have researched the content that your rivals are publishing.
The technical part is up next. This section includes metrics like website traffic, views, clicks, and other metrics. You now have the responsibility of producing content that brings visitors to your website after assessing these analytics. A full understanding of social media platforms, blogs, video content, text content, audio content, etc. is necessary for this.

Implement and track your changes

The hardest part is now behind us—putting the changes into action. You must implement the adjustments after researching competitors’ websites’ keywords, content, and technical aspects. You can either do this on your own or with assistance from SEO company Ahmedabad. Fix the parameters you want to enhance after implementing the modifications and keep an eye on them frequently. After making the necessary modifications, verify that your website is bringing in organic traffic.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.