What is PPC & How Does PPC Work?

When you hire a digital marketing company in Ahmedabad, there are some purposes to take that decision. 

Many times few brands make a big mistake in selecting the correct form of digital marketing. They are unclear whether to go for SEO, content marketing, social marketing, online advertisement like PPC.

You understand that content marketing helps you gain traffic on your website or a blog through the content is published or maybe using social media platforms you are organically trying to reach the specific audience. 

It may be possible that you have recently launched a website that wants to rank on top in search engines organically. If you expect to get the results in a few days, SEO is not the right choice for your business. 

It would help if you opted for PPC ads with the help of a ppc management company in Ahmedabad to get instant results for your products or services. 

By now, you might be wondering about the term “PPC” and how it works?

What is it doing in the discussion of SEO, social media marketing, content marketing, or email marketing?

Pay-Per-Click (PPC) – The definitive world of paid promotion

To elaborate, PPC is an advertisement model wherein you only pay when a visitor clicks on your ad.

Let us try to understand through an example. 

You want to sell power banks to a specific set of audiences. You hire a ppc management company in Ahmedabad, which can take care of all your paid promotion activities with a higher conversion rate. 

Now that you have decided to sell power banks to college students & working professionals within the age group of 18 to 35, can you achieve the same results through SEO in just a few days?

It’s impossible to meet goals through SEO in a few days, so you take up PPC ads.

The miraculous working of PPC ads for your business

Do you know the motive behind running PPC ads for your business?

Relax, we will explain everything about it in detail.

To start with, PPC ads are helpful when you intend to drive results quickly as possible. 

If you are planning to sell a product the following day, PPC ads can give you results.

It is just like watching a T20 match with all that exciting because it is the shortest format, and you get to see each player’s full potential. 

You can consider PPC as the shortest advertisement model to attract visitors but take the help of a ppc management company in Ahmedabad.

But remember, PPC ads are not just helpful to drive traffic, but they are useful in:

leveraging sales

• brand awareness
• introducing new product or service
• generating more leads

Every business has a specific goal while they hire a digital marketing company in Ahmedabad. 

Steps to set your goals with PPC

Step 1 – When you are logged into your Google account, head over to the Google Ads platform.

Step 2 – On arriving to the next step, you will be asked to set your goals as per website traffic, sales, local store promotions, brand promotion, leads, a brand recommendation based on visitor interest. 

Step 3 – Choose wisely your targeted audience or keywords that you are looking for.

Step 4 – Well, your ad is selected based on the bid amount you are willing to set. 

Step 5 – It depends on Google to decide when to show up your ads as soon as your bid is processed for the auction.

Step 6 – Boom!!! Your ad is ready, and when a visitor clicks on it, you got to pay for that click. That’s how PPC works.

PPC helps you set a goal based on the demographics like age group, gender, geographical area, interests, language, or even type of device.

When you want to show up your ad on mobile, then the ad will be active for a visitor using a mobile device, or if they use a desktop, then set your ad accordingly.

You have all the free-hand over choosing the right set of audiences based on the demographics. 

So, what are you thinking now? Get your products/services displayed through ads on Google, Bing with the assistance of a SEO company in Ahmedabad

Conclusion

If you are looking to leverage your business through an online platform with quick results, then PPC ads are the best choice to move ahead with.

But remember, your ads’ success depends on how well you structure them and follow all the norms. 

This will ultimately benefit you to get the maximum exposure for your product/service.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.