What is Brand Perception and how do we measure it?

It is irrelevant how excellent your product or service is, how valuable it is, or how high-quality you are. Customers won’t be loyal to your company and you won’t be able to attract new ones if consumers don’t see your brand the way you want them to. Brand perception in marketing refers to how customers think and feel about a business or item. It refers to how consumers interpret and respond to brand encounters, experiences, and messages. Your brand’s perception is influenced by obvious factors like advertising, word-of-mouth, and customer service as well as less evident ones like colours. You can hire a digital marketing company in Ahmedabad if you want to enhance your brand perception.

Need for a Strong Brand Perception

A brand is more than just a name or a logo. It also refers to the opinion that customers have of a brand or a product, and that opinion has the power to make or break a firm. Nobody wants to spend money on a product from a brand they don’t believe in or whose principles conflict with their own. Because of this, brand perception is crucial. It determines whether clients choose your business over that of your rivals. If customers have a favourable opinion of your company, it may become well-known. If you are already well-known, a positive perception may cause your brand to expand rapidly.
Also, a strong brand perception

• Helps you gain your audience’s trust. Trust is crucial, as we previously discussed, because it increases the likelihood that people will conduct business with you.
• Enables you to stand out from the crowd. It’s crucial to create a distinctive and recognisable brand that consumers can quickly recognise and remember in a competitive market.
• Can result in more revenues. Customers are willing to spend more for goods and services from companies they are familiar with and trust. Loyal customers are also more likely to make repeat purchases, which increases long-term earnings.

How to measure your brand perception

Since many people do not know how to measure the brand perception, they think it’s quite complicated which is not the case. Below are some of the ways by which you can easily measure your brand perception

Reaching out to customers

Reaching out to your customers is now simpler than ever thanks to email lists, online review sites, and social media. You would definitely want to know what your buyers think of your product or service. Also, you want to obviously make it better. Reaching out to your customers could be the best way to do it

Surveys

Think about conducting focus groups or brand perception surveys if your business is bigger and has a larger budget. Surveys are a great way to get to know everything your customers think about your brand. In this way,
brand perception can be measured efficiently. If you cannot do it on your own, a renowned digital marketing agency in Ahmedabad can do it for you effectively and send you the report

Social Media

If you are advertising your goods or services on social media (which almost every business does these days) to reach out to new customers, your social media handle could become an efficient way to measure your brand perception through the comments and reactions you get on your handle from the existing customers.

Brand audits

An in-depth examination of how consumers and other stakeholders view a company’s brand, known as a brand audit, enables firms to pinpoint key areas for growth and change. surveying customers and other stakeholders, and holding focus groups

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.