What Exactly Is Quality Content for Google As Per John Mueller?

Marketing is the lifeblood of any company that wants to grow exponentially. You need to partner with the best digital marketing company in Ahmedabad to help you with the marketing efforts. Besides opening the right channels for you to boost your brand visibility, they will ensure that they create quality content for your company.

If you work with the best SEO company in Ahmedabad, you can take your company to the next level in a short span. They will also help you become authoritative in the field that you are focusing on. Now, many marketers feel that they should focus only on quality content, but they do not concentrate on building the authority of their website. Here is a small treatise why this is more important than all the other aspects that you focus on as an entrepreneur.

Most of the SEO professionals know John Mueller, the webmaster trend analyst. He meets every week SEO professionals all around the world to answer some of the burning questions that they do have. In one of the sessions, this is what this expert has to say about this subject.

What Google Considers As ‘Quality Content’?

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Companies these days are putting too much emphasis on ‘quality content,’ and nothing else which is a sad thing. A few months back, the SEO community was busy in announcing that there is going to be quality update and it is going to touch base on quality. Even though Google denies these things, people still were keen that quality is the first and foremost thing that this search engine really worries about.

Google did introduce elements such as Neural Matching, RankBrain, BERT, and a lot of other elements to improve the processing of ‘Natural Language,’ in the search results. Yet, most marketers and publishers were thinking that these updates are focusing on companies building quality content.

But, John Mueller did debunk this myth by stating that through his experience which encompasses twenty-plus years and the recent developments in the search engines only focuses on ranking websites that are useful to people. That means if the website publishes relevant content to a search query intent that user posts on the search engine, it will rank well in the search engine.

Relevance is Critical and Authority is the end!

Bill Slawski, a well-reputed search marketer that follows patents related to search did publish an article in the year 2017, wherein he explains the patent that is related to authority. Here is an excerpt for your reference:

“In general, an authoritative site is a site that the search system has determined to include particularly trusted, accurate, or reliable content. The search system can distinguish authoritative sites from low-quality sites that include resources with shallow content or that frequently include spam advertisements. Whether the search system considers a site to be authoritative will typically be query-dependent. For example, the search system can consider the site for the Centers for Disease Control, “cdc.gov,” to be an authoritative site for the query “cdc mosquito stop bites,” but may not consider the same site to be authoritative for the query “restaurant recommendations”. A search result that identifies a resource on a site that is authoritative for the query may be referred to as an authoritative search result. The search system can determine whether to obtain an authoritative search result in response to a query in a variety of ways, which will be described below.”

The golden question is ‘What is quality content as per Google as two people might look differently?’ When one of the SEO professionals asked this question to John Mueller, he did respond by saying this:

“With regards to quality content, in general, this is something where you as the site owner probably know a lot more about what is actually quality content for your specific kind of site.”

He also said, “So that’s something where I wouldn’t worry too much about what Google thinks about quality content. But rather you need to show that you really have something that’s unique and compelling and of high quality.”

The best digital marketing company in Ahmedabad will help you to focus on this aspect. They will help your site become authoritative by providing accurate and factual truths.

In Conclusion

You need to approach pragmatically to rank well on the search engine:

• Provide relevant answer
• Provide relevant experiences and
• Relevant usefulness

Partner with an SEO company in Ahmedabad that understands this aspect well. It is the only way, you can rank well.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.