Vital PPC KPIs to Track and Analyse for Your Business

Many people or businesses think that just launching a PPC ad is enough and their work is over, while the fact is The launch of your PPC ads is just the start. Once your advertisements have begun to run, you must monitor your PPC key performance indicators (KPIs) to see how effective they are. You need to measure your PPC KPIs since otherwise, you won’t know what affects your advertising has on your business. They could be making money or they might be spending more than they are making. Monitoring PPC data is the only method to get the answer and that is efficiently done by professionals and you can hire PPC management services in India in order to get the job done for you.

There are so many important PPC KPIs that you need to track for your business to achieve significant results. We will discuss those important KPIs below.

1. Quality Score

Quality Score is one of the PPC KPIs you should focus on first. The quality of your ad campaigns as a whole is gauged by the Quality Score indicator in Google Ads. A high Quality Score often denotes a better likelihood of appearing in search results and being seen by people. Technically, Ad Rank and your bid amount, not Quality Score, decide whether your ads appear in search results. You may increase the chances that your advertisements will appear higher in search results by reoptimizing them and raising your Quality Score.

2. Position of Your Ads

Your advertising will show up in search results together with a number of other ads. When that occurs, ranking above those advertisements has a benefit, just like being at the top of organic results has a benefit. Position describes where in those rankings your advertising appears. You may check the average position to determine where your ads are most frequently shown. You can gain from reoptimizing your advertising to rank better if your average position is poor. Look at the advertisements that are displayed above yours to discover what they are doing differently.

3. Click-through Rate or CTR

The percentage of viewers who notice your advertisements and ultimately click on them is measured by click-through rate (CTR). Divide your total clicks by your total impressions, then multiply the result by 100 to get your CTR. A low CTR shows that few people want to click on your advertisement, even though many people are viewing it. A low CTR indicates that the whole purpose of launching PPC ads for a business is not getting solved.

4. Conversion Rate

When it comes to your PPC marketing, clicks aren’t the only thing that matters. This is due to the fact that even if a billion individuals clicked on your adverts, nothing would change if none of them ended up becoming clients. You should thus keep an eye on conversion rate. A poor conversion rate means that although individuals click your advertising, they aren’t convinced to make a purchase. You might try redesigning your landing pages to make them more engaging to increase your conversion rate.

5. Cost Per Click

Cost per click or CPC is an indicator that measures how much money you pay for each ad click, which is what it sounds like exactly. Divide your total expenditures by the total number of clicks to determine CPC. This PPC KPI is extremely helpful since it gives you perspective on your expenditure. It’s difficult to determine how much value you receive for your money when examining the overall cost alone. This also helps you to allocate and decide a budget for your ads which is extremely helpful.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.