Using Google My Business to Drive Customer Engagement

In the previous few years, there has been a lot of development in the online marketing industry. The rise of social media, mobile marketing, and the rise of the digital native consumer have all had a significant impact on how businesses promote to their clientele. The way companies are embracing Google My Business (GMB) with the help of a good digital marketing company in Ahmedabad to boost online visibility and encourage customer engagement is one of the biggest shifts.

It’s likely that if you own a small business, you’ve heard about Google My Business (GMB). Businesses can register for a free account on GMB and exchange information with Google Search. The concept behind GMB is straightforward: you’ll have a higher chance of being discovered if you can make your company appear when someone searches for you or your goods or services. It can assist you in expanding your clientele, drawing in new business, and increasing sales through local searches.

Table of Contents

Top ways to use Google My Business to drive customer engagement

Show off your business as much as possible

You can include images on your GMB page, according to Google. These images can be of anything that is related to your company, such as a photograph of your restaurant’s menu or an example of your work. You can also include a special offer if you have one. For example, you could include a picture of a consumer who is in line if you are running a promotion. This is not only an excellent method to showcase your company, but it’s also a terrific technique to demonstrate to prospective clients that you are taking good care of your current clientele.

Use photos and videos

As was already discussed, many companies leave a bad impression on their clients. For instance, if you own a neighbourhood restaurant, it’s possible that patrons are unaware of your brand until they visit and sample your cuisine. According to a Google study, businesses who feature photos on their Google My Business listings receive 40% more clicks than those that do not.
If you own a local business, this is fantastic news since it indicates that you are improving both your customer experience and customer engagement. Your greatest customers will be visible to you once you upload their images.
Also, Using videos to engage with your audience is highly recommended. They may be instructive, amusing, or even enlightening. They can also be a fantastic tool for enhancing your reputation. This is so because consumers are drawn to videos as a kind of content.

Always be open to taking feedback from your customers

This is critical to the expansion of your company. You can learn what aspects of your goods and services your clients find appealing by having conversations with them. It is imperative that you pay attention to their input. After that, you can enhance your offerings. This is one method by which you can maintain your clients’ satisfaction. You won’t know what people think of your services if you don’t ask for feedback. You ought to occasionally engage in this. It is imperative that you reply to emails and comments left by your clients on your GMB page.

Integrate Social Media into Your Business Profile

Social media integration is not common among firms’ GMB profiles. This is as a result of the majority of them lacking an active Facebook page. But this isn’t a wise decision. Links to your Facebook page should be a part of your GMB profile.

Keep yourself updated with the latest market trends

Make sure you’re up to date on the latest trends and features in GMB, as well as the rest of the globe and if you hire a good digital marketing agency in Ahmedabad, they will update everything for you. You may take advantage of new features and current trends to maintain your trustworthiness. On Google and in the eyes of customers, a thorough profile with up-to-date features and trends stands out. These Google My Business SEO variables work together to help Google locate the greatest match for local queries, as well as enhance organic traffic and revenue.

Make sure you concentrate properly on the ‘category’ section

The ‘category’ part of your Google My Business page does more than simply assist users figure out what sort of business you have. It’s also a huge assistance when it comes to the actual search process.
This is also something Google enjoys in general. It will register a successful search – and reward that website with a higher rating for similar searches in the future – the longer its visitors spend on a page that it has suggested. Also, keep in mind that Google My Business has over 2,000 categories, so be sure you’re choosing the proper one.

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