Top Benefits of Chatbots in Your Business

With the immense enhancement in technology, Chatbots have become really popular since the last few years and most of the businesses across the world have started adopting it as it has immense benefits. Chatbots are programs powered by Artificial Intelligence that follow certain rules and interact with users like a human being via chat interface. Chatbots chat with customers like real people and answer their queries and resolve issues like real people do via chat. Every digital marketing company Ahmedabad provides chatbots in their SEO packages as they are quite popular and in high demand these days.

In this article, we will be discussing about several benefits of chatbots that could be a bigger advantage for you in the business

1. No Need to Download Separate Messaging App

Research shows that most people are hesitant to download a different or new app on their phones for just one task. This is the reason chatbots are now present on social media messaging platforms which makes it easier and convenient for the customers to just open one of the already downloaded apps on their phones and start chatting with the chatbot

2. Customer Satisfaction

It has been observed that chatbots offer improved customer satisfaction as improved customer service is offered as well. The major reason for improved service is the availability as chatbots are available 24/7 to the customers and they can get their queries resolved even at 12 midnight. Also, customers get assistance like they get from real people in the most realistic way

3. Increased Customer Engagement

One of the most interesting things about chatbots is that they not only answer customer’s queries but also interact with them based on their answers. As said, they are bots but interact like real people. This keeps the customers engaged with the brand for a longer time and according to a research, if customers get engaged with a brand for a longer time, they are more likely to do increased purchases.

4. Collect Customer Data and Insights

Apart from resolving customer queries and interacting with them in real time, they ask questions from the customers and take their feedback on several topics. Based on their answers, data is collected and shared with the team which helps in analysing the nature, demand and requirements of customers.

5. Enhanced Lead Generation

Throughout the buyer’s journey, chatbots assist them in everything right from the purchase to payments and even returns and receiving refunds. Most of the businesses contact an SEO company in Ahmedabad to provide them with chatbots so that solid leads could be generated and this happens because chatbots collect key insights from the customers which are converted to leads in the long run. Each and every question asked by the chatbot helps in lead generation.

6. Handle Global Markets With Ease

As discussed earlier, one of the major advantages of chatbots is that they are available 24/7 to the customers. Another interesting advantage is that they are available in mostly all the languages in the world. So, if your business has a global presence, your chatbot will be able to handle queries of the customers present anywhere in the world at any time of the day or night which is a huge advantage for your business.

7. Saves Money

Chatbot as discussed previously interacts with customers just like a real human being so a lot of money could be saved by deploying a chatbot instead of hiring a real employee in your customer care team. Just by deploying a chatbot once, you can take its services for life with just time to time updations in the app while a real employee could be very costly for you.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.