SEO that stands for search engine optimization is not only about infusing keywords and getting them ranked. SEO is much more than ranking keywords because you don’t want a crowd that has nothing to do with your business. You need people who will become your future potential customers. The targeted leads will only approach you if you make the content on your website valuable. Create images, videos, infographics, and audio content that has something the users will love to know. The digital marketing company in Ahmedabad has some amazing tips for you, which will surely save you from following the wrong route.
Don’t try your hands on black hat SEO. If you are smart, Google webmaster is smarter. Write something that makes sense because you are writing for humans. Refrain from content spinning and over stuffing.
Your website could be multi site, but website content shouldn’t be. If you work on multiple services, let everything have a separate column. The website content should be informative and must be included as different pages for every service.
Your website title, page titles, page content, description, and even taglines need to have keywords that best belong to your site. Word Press users can use All in one plugin or Yoast SEO to infuse keywords on most essential places.
If your website links are ugly, it’s not only bad for your SEO, but you also seem insensible. Ugly means your website links have numbers instead of keywords and that’s really harmful. Infuse keyword instead of digits, and you are good to go.
Internal linking is worth investing time. Link your worthy pages with home page content and vice versa. Cross-linking is the best way to make your users keep exploring once they approach you. Though there are many tools and plugins available for the purpose, doing manually has the best results.
Whatever slows down your page needs to be removed so that users don’t run away even before reaching you completely. Slow loading is the biggest enemy because nowadays, everyone wants a website to load within 3 seconds. If you can reach the line, you are good, otherwise, improve your speed. You can use Google tools to check speed.
Your file names and even pictures need to have your primary keyword. For example, if you are working on web development, the image file name should be webdevelopment.jpg and not wws.jpg or something like that. Also include it in the image title, description, and AlT attributes.
Whenever you use something from another website, make sure you give credits. It’s like a vote of thanks to that website. When users will click on those links and reach that website, it will increase your reputation among Google. It makes you trustworthy and can increase your Google rank.
Why do you read the newspaper daily? Because it has something new every day. Same goes for websites too. Keep your website updated so that people have a reason to come to you. Write quality content and write more often. Keep your content versatile so that you can track more people who might be interested.
Though Google webmaster automatically indexes your website, it is better to tell them about your new website.
Find high authority sites and write guest posts on your relevant niches to infuse links that reach your website.