SEO Process – A Step By Step Guide To Improve Your Online Presence

The first thing that comes to your mind while working on your website is SEO (Search Engine Optimization). And today there are best SEO company in Ahmedabad that provides result-oriented services.

Do you know SEO?

This particular guide will help you understand the basics of SEO and its process step by step.

SEO comes under digital marketing that is useful to improve the ranking of your website. 

You can focus upon niche keywords that people generally search for on search engines like Google, Bing, Duck Duck Go, etc.

But what are the achievable you can expect from SEO?

Yes, SEO helps you leverage more traffic on your website and generate quality leads for your business through niche keywords.

If you have an eCommerce website, you can place keywords in the product descriptions to gain visibility for each product you are selling. 

SEO applies to any business and every industry. 

If companies are planning to offer their services, then SEO is the first thing they need to focus on to get traction. 

As a whole, SEO helps you to optimize your website for better ranking, visibility, sales and performance.

There are varied preferences for businesses in doing SEO of their website. For some, they want to improve the ranking for the whole website considering each page.

And their others who focus upon specific pages like Service or Product page, landing page, where they want visitors to land for the first time and take action.

But to perform each step, there are tons of blogs that you may come across which will improve your knowledge but not a practical approach.

It is easy to say that SEO can be done in just 15 days or even a month, but that does not yield desired results.

It is just because SEO activities takes time and is a long term process that can give results in 5 – 6 months, but only if you are consistent with your SEO activities.

Implementing SEO activities is almost the same for all but the time taken to achieve varies depending upon the goals set. So, select your digital marketing company in India wisely for your business.

Some businesses have achieved results in 4 months because they have a smaller website and want to generate traffic.

If there are eCommerce websites, it takes 5 – 7 month time to achieve the goals.

Step by step SEO guide

To get you started with SEO activities, it is always a better option to hire a digital marketing company in India. 

Search Engine Optimization does not consist of just 1 or 2 steps, but there are plenty of essential steps to implement to get the desired results.

1. Website auditing

This the primary step when you approach an SEO expert.

They will first audit your entire website based on your requirement and jot down all the important areas that need prime focus for better ranking.

While auditing a website, every page is checked, ranking, design, response rate, performance and content are measured well. 

Many SEO experts first begin with a strategy, and many prefer to start with website auditing because it helps them plan better the SEO activities.

2. Strategy

Once the auditing is done, now is the time to prepare a strategy for your website and list all the areas that need utmost attention on priority.

Nothing can be achieved better without a well-crafted strategy. 

If you do not plan well, there are maximum chances that you may end missing crucial steps. 

When a website is optimized with a strategy, it automatically helps achieve the results within the timeframe or even earlier than that.

3. Analysis

To get the insights, metrics and reports about your website, it is advisable to hire the best SEO company in Ahmedabad. 

This is one of the most critical steps among the others as you will set your goals and timeline based on the analysis report of your website.

Never delay in performing the analysis for your website to get the clear vision of your next step. 

Most businesses pay little attention to the analysis report, and they are always after the results before the time.

4. Set your business goals

You can only achieve your goals if you have rightly framed them based on the audits, reports and analysis. 

When we talk about setting up goals for the SEO campaign, it differentiates from that of others. 

For example, a blogger always focuses on increasing traffic or subscribers to his/her blog website. 

If there are startups or small businesses, they focus on website visibility and traffic.

For enterprises, brands or eCommerce websites generating leads, retaining customers, getting more traffic to their new products/services is crucial.

This is known to be the heart of the SEO campaign because everything will be focused on the goals set up by a business.

5. Finding niche keywords

This is another important step in focusing on niche keywords that can bring about traffic to your website or generate more leads. 

And that’s what SEO is all about. You can have primary keywords, secondary keywords, exact phrases and long-tail keywords to get the attention of your target audience. 

You can hire a digital marketing company in India that can help you with listing down all the relevant keywords for your business.

6. Technical SEO

Your website’s SEO activities begin with the Technical SEO step. 

And this is not just terminology, but it includes a lot of things in it. 

This includes canonical steps, sitemaps, URL submissions, meta titles, meta descriptions, page speed analysis, code analysis, etc.

7. Engaging content

When we say engaging content, it means optimizing your unique, searchable content, not very long and above all, provide value to the audience. 

Your content must be free from plagiarism, wordy and complex sentences. 

Do not perform keyword stuffing in your content that hurts the website ranking.

8. Accomplished goals

In all these processes, when you plan to publish your content and website for a search engine to crawl data, you can expect the results slowly & steadily. 

You will see that the graph of your website is growing in the number of visits per day.

But to perform each task consistently, get the assistance of a digital marketing company in India.

Conclusion

Apart from all these important steps, do not miss out on mobile optimization, user-friendly website design, keep an eye on all the important updates about Google algorithms for better SEO results.

There are lots of things within SEO which are hard to remember for all. So, take the help of an SEO expert to get all the things in the pipeline.

Today, businesses do understand the importance of SEO but fail to implement it correctly. 

So, do not rush towards only achieving results but also keep track of all shortfalls, challenges and steps that come underway.

When you have all the considerations under one umbrella, it’s time to welcome the desired results.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.