SEO is not dead, it’s just evolving

These days it is buzzing that SEO is a dying craft. But SEO will be with us as long as people are searching for things online. You can say that SEO has evolved a lot over the past few years. If you are still using the age-old practices for SEO, then you will certainly lose the competition. From 2015 to 2019, Google rolled out nearly 25 algorithm updates. Each algorithm update is designated to lessen the ranking potential of spam sites and enhance the ability of search engines to match the customer’s search intent. Some of the latest algorithms like Panda, Penguin, and BERT made some old SEO tactics outmoded. You can consult with a reputed SEO company in Ahmedabad that will guide you on the latest SEO techniques so that you can achieve a better ranking in search results.

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Is SEO still relevant in 2021?

In 2016, companies spent nearly 65 billion dollars on SEO strategies in the US alone. The numbers surged to 72 billion dollars in the year 2018 and crossed 80 billion dollars in 2020.

Google performs 2 trillion online searches per year; i.e. 5.5 billion queries are getting generated every day. Nearly 51% of website traffic is organic or unpaid. Most of these users are those who are being driven to the sites that used to rank the top five search positions on SERPs. Now, hope you have understood how much revenue this organic traffic can bring to you. Thus, to overpower your contenders and to stay top in the search results, you should adopt the latest SEO approaches.

5 common SEO approaches that you need to discard.

Backlink hoardings

Backlinks play an imperative factor in SEO. But the strategy has changed drastically these days. Earlier, quantity was preferred over quality. Having 50 directory links was equal to or better than one or two links from sites with high domain authority. But the scenario has changed utterly now. Submitting your site to a chunk of online directories doesn’t make the same SEO punch as a few top-quality links from high domain authority sites.

These days by writing guest posts for high domain authority sites, you can get backlinks for your own site. Forbes, The Huffington Post, and Outbrain are well-known places where you can submit your guest posts. But you need to obey their guidelines to get your post approved and published. Once your post is published, you will get a lot of links pointing back to your site.

You can also check the sites that write about topics that go well with your content. Find a piece you think could be uplifted with the addition of a link to your content. Find the email of the author or editor and send a friendly email explaining why their readers would love your content. But you need to approach many before you get a nice backlink.

Write content around keywords

Keywords are another prime factor for SEO. Earlier, you need to select a few keywords related to your industry and then create a page using those keywords.

But with this strategy, keywords overuse a major concern. Though this may help in your ranking, overusing keywords can tarnish your rankings now. Now the site gets penalized for keyword stuffing.

Remember that Google prefers content that is written for humans. Instead of writing a page around a single keyword, try to create content around a topic or answer some questions related to your keyword. This type of content produces higher quality, and in return, Google may uplift your rank.

More is better

Many people often think that if you have more pages on your website, it will perform better in search results. But this isn’t a full-proof strategy anymore. Because low-quality content creates a bad user experience and you won’t get anything good from Google.

Rather, you should always try to create high-quality intriguing content. If required, publish one or two blog posts per month. Before creating the content, take deep dives into the topic and make the content that your readers are looking for. If your content is enchanting and relevant, then people will love to link to and share it on social media.

If you already have a lot of content on your site, then you can revamp it to create enough interest among your users. You can optimize them (if required) or remove keyword stuffing pages to make them intriguing. All these efforts will certainly improve your ranking in search engines.

Chasing the number one spot

The prime objective of SEO is to achieve the number 1 spot in search engine result pages. So, companies used to put all their efforts and money to get this spot. But there are a few problems with this ranking. The number one rank doesn’t guarantee that you will get more clicks and conversions.

Exact match domains

Once upon a time, people preferred branded domains for generic and keyword-stuffed URLs. But the scenario has changed. But if you choose a keyword-rich domain instead of a branded domain, then Google will flag your site as spam. And spam sites never perform well in search results.

You should try to write alluring title tags and meta descriptions to get more clicks, even if you are not in the top spot.

Another problem is the rise of “position zero”, also called the “featured snippet”. This is the box of information that gets at the top of search results. This means that even if you hold the number 1 position, you could be outshined by the link in the featured snippet.

It’s not important to be at number 1, you should try to be on the first page of results. 75% of people never visit the second page of search results. Don’t give priority to your position in the SERPS, rather, you should concentrate on results.

Shoutnhike is an eminent SEO consultant in Ahmedabad that has extensive knowledge of SEO and digital marketing. The company is well-equipped with professional SEO specialists who have adequate knowledge regarding the latest SEO approaches.

To improve your ranking with the latest SEO tactics, you should consult with Shoutnhike.

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