Powerful And Effective Ways To Convert Website Traffic Into Leads

Do you think that more traffic means more revenue? Well, that’s not always true. Not all traffic converts into leads. According to a digital marketing company in Ahmedabad, you need to optimize your website to get the most out of the website traffic. 

Here are some tips you can follow for better conversion rates. 

Conversion Rate 

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First of all, it’s crucial to understand what conversion rate it. Whether you have an online store or an offline one, not everyone who comes to the website becomes a customer. Some reach you on purpose but don’t feel convinced. A larger number of users come by mistake, which means they are not interested in your products.

The conversion rate is the number of people who become potential customers. For example, if 2 out of 100 people coming to the website become customers, the conversion rate is 2%.

How Conversion Optimisation Helps Business? 

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Conversion rates can be optimized by understanding your customer behavior. Analyzing how they react to particular content, makes it possible for you to create more pleasing content. 

Conversion optimization helps improve the conversion rate by making your website beneficial for visitors. 

Optimize According To The Type Of Your Business

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There are two types of businesses. The first one is where customers come to enjoy services like restaurants, cafes, saloons, etc. The second type involves services such as website development, pest control, etc. where users are served in their location only. The optimization process differs for both. 

In the first one, once a customer comes, you need to make him/her come again. In the second one, the focus lies on getting the first chance. 

Let’s see how you can optimize your website for better leads

Formatting Matters 

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You need to format your content wisely so that customers can read it peacefully. 

• Use H1, H2, H3, H4, etc. headings tags for the title, headings, subheadings, and so on.
• Use an easy to understand font and the size of the whole text must be the same. You can keep the font size 15 px. 
• Always add a call to action at the end of the content. For example, tell them about some special offers or demo. Add lines such as, “get a free consultation”, “get a free demo”, etc. 

Improve Your Website Design 

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The website design must be appealing, and the website must be easy to navigate. 

• Use animation to unfold various details automatically without wanting the user to scroll or swipe. 
• Add images with everything to make it attractive and easy to understand. 
• Offer chatbot features to attend the visitors when no one is there to solve their queries. Also, add support emails and contact numbers. 
• Add a logo that best represents your company’s ethics. 
• Create an innovative punchline that says all about your business in the least words. 
• Add unlockable popups. You can do this with the help of tools. Some tools even offer split features where you can add service information on one side and ask for an email to follow back on another side. 
• Use banners to give information about some of the offers, discounts, and achievements. 

Content The King 

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Every digital marketing agency in Ahmedabad focuses on the importance of content. Add content that is informative and solves problems of your visitors. Suggest your services as a solution, but don’t make the article entirely promotional. Make it comprehensive, easy to understand, and full of details for customers. 

• Focus on audio and video content for better understanding. 
• Add appropriate images and don’t forget to optimize the visual content. 
• Add client testimonials to build trust. 
• Add FAQs section to solve the most common queries of visitors. Make it relevant to your products and services. 
• Add your most popular, latest, and informative blogs on the homepage with a suitable image and description. 
• Add interesting news articles to keep your customers engaged. 

Optimize The Footer Section 

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The footer needs to have all the information about your business. 

• Add your company location 
• Add links to important landing pages such as contact us, services, recent news, etc.
• Add links to all your social media platforms 
• Add copyright details for the security of your website
• Add links to the updated privacy policy, terms, and conditions of use, sitemap, blog, etc.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.