How to boost, check and improve the key site metric using Domain Authority

If you have ever tried to know how to have your website ranked among Google’s top results, you must be familiar with the concept of “domain authority”. It’s crucial to understand that domain authority is not a Google ranking criteria in and of itself, but that the strategies you might use to raise your domain authority can help your SEO and send out good ranking signals. This is the reason why every digital marketing company Ahmedabad uses Domain authority for their clients. In this article, we’ll discuss what domain authority actually is, how crucial it is to your website’s rating, and how to increase it.

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What is Domain Authority?

You can use the domain authority (DA) ranking statistic to predict the way your website will do in search engine results. It was established by Moz and gives websites a score between 1 and 100. Therefore, a high score indicates that your website has a better probability of doing well in search engine results pages (SERPs). Domain authority can also be viewed as a measure of how relevant your website is to your niche or a certain subject. In other words, it’s a gauge of the ranking power or authority of your domain. However, there is a tiny difference between domain authority and page authority, so don’t get them mixed up. Your complete domain’s (and subdomain’s) ranking power is displayed by domain authority. While page authority examines a page’s potential to rank in search results.

Different DA scores and what they indicate

Domain authority is determined by a variety of variables. However, to give you an idea, popular websites with high DAs (between 95 and 100) include Google, Apple, and Microsoft. On the other hand, if your website is fresh, your DA will likely be low (between 10 and 20 at most). Additionally, you should be aware that if your site’s DA is between 20 and 30, rather than between 70 and 80, it will be simpler to improve. Meaning of each domain authority scores are

Below 30 is poor

30 to 40 is below average

40 to 50 is average

50 to 60 is good

60 to 70 is very good

Above 80 is excellent

It’s crucial to keep in mind that DA is not a Google ranking signal, but it may still be used to predict how well your website will perform in search results. Therefore, it is preferable to use it to compare your website to other websites nearby in the SERPs before attempting to raise your DA.

Different ways to calculate Domain Authority

There are different ways to calculate Domain Authority and the most important ones are

Moz Rank
This counts the sites that link to a particular web page. It also considers the calibre of the sites connecting to yours.

Link Profile
Links on your website, both internal and external, fall under this category. Therefore, you would receive a good grade if your post contains links to trustworthy websites and receives links in return from other respectable websites.

Root Domain
Moz considers your link profile, including the quantity of unique backlinks. Imagine you have 100 links, but they all come from the same website. This will be counted as one root domain by Moz. Consequently, obtaining backlinks from many websites is crucial.

Moz Trust
Moz evaluates the reliability of the websites that link to your page. For instance, you will receive a high score if you receive a connection from a university website, a government website, or a website for a sizable organisation.

Site Structure
Make sure your site’s structure makes it simple for search engines like Google to crawl your pages if you want to get a high DA. Additionally, you must give your visitors a fantastic user experience.

Different ways to increase Domain Authority

Every SEO company in Ahmedabad would recommend below ways to increase Domain Authority for your website.

Acquiring high quality backlinks

As you have surely noticed, backlinks are quite important for determining domain authority. Additionally, one of the most significant ranking variables is the number of backlinks. According to an Ahrefs survey, 55.24% of websites receive no organic traffic because they lack backlinks. It is safe to say that you require high-quality backlinks as a result. There are many techniques to build backlinks and improve your link profile. You might start by examining your top referral sources before looking for similar websites with backlink potential.

Creating high quality content

The second strategy to raise your domain authority is to provide outstanding content that attracts links. In any case, if readers find your writings useful, they’ll start to spread the word. This boosts your chances of receiving backlinks from websites with high authority, such as universities or governmental agencies. Additionally, you’ll strengthen your root domains with links from various websites. All of which will help you achieve a high DA. You may now produce several sorts of content, including articles, in-depth guides, videos, infographics, podcasts, slides, and more.

Removing bad links from your website

Having bad links might do more harm than good, even if inbound connections are essential for your website’s DA and ranks. The domain authority of your website might be lowered by links from spammy websites. And in some circumstances, it can even result in a Google penalty. You should check your website for hazardous links and eliminate them as soon as you find them to prevent it from happening. By looking through your website’s entire link profile, you can utilise several SEO tools to find any problematic links.

Optimising your website structure

Remember that your website’s design and usability are taken into account when determining its domain authority. Search engines can simply crawl and index your web pages if they are properly structured. You may make a sitemap in WordPress to assist web crawlers. A sitemap helps search engines easily browse around your website by containing all of the key pages.

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