How does Duplicate Content Harm Your Website’s SEO?

In order to improve search engine rankings and generate organic traffic for your website, you’ve invested hours creating excellent content. Nevertheless, if you have duplicate material, you could unintentionally undermine your SEO attempts. When the same or extremely similar content appears on several pages of your website, it is referred to as duplicate content. Reusing material may seem like a great way to improve user experience, but in reality, it confuses search engines and lowers your ranks. The good news is that, if you know how to spot and address it, duplicate material is simple to remove. You may get rid of duplicate content and maximise your site’s SEO potential by organising your content and improving your internal linking structure and also take support by hiring the best SEO company in Ahmedabad

How can duplicate content create problems for your website?

When you post the same content on your blog, social networking accounts, and website, it’s considered duplicate content. Duplicate content damages your search engine optimisation (SEO) efforts even though it could seem harmless. Google and other search engines aim to give users the best, most relevant results possible. Their algorithms have a tougher time deciding which version should be ranked higher when they discover duplicate content.

When the same content is published elsewhere, the authority and links you have established for that particular page or post are reduced. This complicates ranking for crucial keywords. Ultimately, a bad user experience is produced by redundant content. Imagine coming across a product page that resembles one you saw yesterday from a different store, or reading the identical blog article on three separate websites. This irritates and frustrates the user and undermines his trust in the participating brands.

How does duplicate content happen?

Unintentionally posting the same text on several of your website’s pages. If you have a large site with numerous authors or have moved content from another platform, this is a mistake that is simple to make. Verify again that this material is showing just once!

Distributing your material to other websites. Make sure that any republished content is not indexed by search engines even if guest blogging and content syndication can be effective strategies for gaining exposure and backlinks. Search bots can be directed back to your original content by using the rel= “canonical” tag.

Stealing or replicating information from other websites. To increase traffic and ad revenue, some less trustworthy websites would replicate and republish information from other sources. This is unethical and can negatively impact the original content creator’s search ranking.

Using redundant headers, descriptions, and meta titles. Although duplicate content on a website can be identified and removed by search engines, it is more difficult for them to tell if headers, meta descriptions, picture alt text, and page titles are unique. Employing same or comparable snippets in these domains may confuse search bots and result in problems with ranking.

Fixing Duplicate Content Issues

A good SEO company in Ahmedabad recommends a few ways to fix duplicate content issues. Combine several pages with identical or almost identical material into a single page. The other pages are 301 redirected to the principal page, which is the page that you designate. In terms of content, this tells Google that the main page is the one with the most authority. Make sure each page on a topic has unique material that sets it apart from others that address the same subject. At least 50–70% of the information on each page should be added or revised. For alternative methods to express the same concepts, use synonyms and related terms.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.