How Digital Marketing Evolved In India

India entered the year 2020 with 564.5 million users out of which more than 65% were super active. The survey analyses that we might have 601 million users by the end of this year. We are ready to welcome the new year with more online population, and it’s high time we analyze our journey to the field of digital marketing. 

According to a digital marketing company in India, the rapid growth of users is the result of internet access and smartphones. Indians are super active on social media, and we are the largest population on Facebook.

The availability of high-speed internet, online shopping portals, and social media fun made the count increase. Let’s see how India grew in the field of digital marketing. 

We Began Traditionally

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The marketing past of India started with traditional marketing techniques such as radio, television, newspaper, and door to door marketing. Television, radio, and newspaper, being the primary focus of people, served as a great marketing medium. 

With the emergence of the internet, laptops, and smartphones, the focus slowly shifted to internet marketing. 

The Emergence Of Digital Marketing In India 

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Starting from the Michael Aldrich online shopping system to the launch of Thomson Holidays UK, India was still in wait for a native startup. Indiamart became the first B2B company in India in 1996. Next came Flipkart in the year of 2007, which changed the concept of online shopping in India, building the base of digital marketing. The market kept on growing, and we can see a tremendous improvement in the field since 2013. 

Effect Of Digital Marketing On Mass Population 

Digital marketing understands the market based on the time spent by users online. The gadgets have brought everything in our hands. From food to clothing to daily essentials and appliances, everything is one click away. This easy accessibility made us find the online world, thus paving broader ways for the digital marketing field. 

The delivery of content in the form of audio, video, images, and texts connected people more. 

Support Of Our Government 

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With the launch of digital India in 2015, the number of online users has increased rapidly. 20-30% growth every year determines the success of the campaign. With the emergence of 4g and low-cost data offering from Reliance Jio, online infrastructure improved a lot. Internet was now not only a medium to connect people globally, but a lot of business ideas found their roots as well. 

The Professionals of Digital Marketing 

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The online world surely drew better opportunities, and that’s why several businesses made their online entry. With the presence of more companies, a sense of competition raised, which eventually gave rise to the need for digital marketing professionals. Many digital marketing companies came into existence to help clients with their blogs and websites. The demand for designers and technical people increased. Even the content creation parts offered uncountable jobs. 

Role Of Digital Marketers In Building Trends

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According to an SEO company in Ahmedabad, digital marketing grew as a career more because of the increasing crowd in the online world. The digital marketers focussed on building trends and strategies to distinguish businesses from each other. The field evolved more and more with an increase in the number of people trying to get benefitted from it. 

Future Of Digital Marketing In India

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The convenience offered by online businesses has shifted more people towards online shopping. The companies that are investing in digital marketing can undoubtedly expect higher returns if they are going right. The love for the online world is not going to decrease, and that’s why the future of digital marketing is secure. Just like technology is evolving ever since it came into existence and seems never-ending, digital marketing will also become a never-dying field. 

The growth of digital marketing in India, as we can see, is excellent. One can expect to see better opportunities in the future. The field will surely produce more jobs.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.