How to Create a Powerful Digital Marketing Strategy? A Simple 8-step Guide

With millions of results showing up for every single keyword search on Google, how do you make sure that the user clicks only on your website’s link? Well, here the digital marketing strategy comes into the picture. In order to create a strong brand or customer base, a prominent presence on the internet is essential. If you want to reach more people and also keep an eye on their behavior, it is important that you create a robust digital marketing strategy. ShoutnHike, one of the fastest growing digital marketing company in Ahmedabad, India has prepared a simple guide to create a digital marketing strategy that will significantly improve your website’s ranking.

What is a marketing plan?

You have a goal and you want to reach there. What do you do? You create a good strategy. In order to create a strong strategy, you need to keep three points in mind.

• Understand the challenges
• Build a strategy to deal with the challenges
• Decide a course of action

Unlike other fields, the digital marketing field is volatile and it keeps changing rapidly. That is why, it is most likely that you will have to keep making changes to your strategy. Remember, flexibility is the key to success in the field of digital marketing.

Decide your target audience:

What is the first thing you do when you hear about a hospital or a company or an education institute? You search for their websites and check their reviews on the internet. Whether it is the health industry or education industry, travel business or manufacturing business, you need to have a solid digital marketing strategy to attract your target audience. For each industry, the target audience would be different and so would be the strategy to attract them. That is why, before planning the digital marketing strategy, it is important to understand the industry the client is working in and the target audience.

Have a Clarity of Mind:

Before designing a digital marketing strategy, it is important for you to decide what you want out of it. For example, do you want to establish a brand? Do you want to generate more leads through it? Or do you want to increase the number of subscribers? Your digital marketing strategy will vary based on your motif. If you are not clear about your goals, how will you reach the destination? That is why having a clarity of mind is very important for building the right digital marketing strategy.

Know Your Customer:

In order to understand what your customer wants; it is important to understand the customer first. The simplest way to do this is to gather details about the potential customer like age, gender, occupation, location, interests etc. Recently tools like Persona Creator, MakeMyPersona have become popular for gathering such details. They have information regarding pre-defined targeted groups and it greatly helps you understand who can be your ideal customer.

Keep an Eye on the Latest Trends:

There are several digital assets and channels that you can use for digital marketing purposes. It includes blogs, social media, word-of-mouth publicity, native advertising, Google Ad words, paid advertising etc. While creating a strategy you must keep the latest trend in mind. Also ask yourself- is this strategy long lasting or will I have to make frequent changes? If a strategy works, don’t shy away in reusing it. But each time, make some improvements. This way, you will get better and better at digital marketing.

Plan and Check Your Own Media Campaigns:

Owned media is the heart of everything you do in digital marketing. The heart of owned media is content. You need to have a powerful and interactive website that keeps the users glued. Each and every message broadcast by your brand online should have a good impact whether it is an About Us page, product description, blog post, infographics, podcasts or social media posts. The content has power to convert website visitors into leads. SEO cannot work without impactful and relevant content.  After creating the content, rigidly follow the below mentioned ritual.

• Check your existing content every now and then.
• If you find any gaps in the current content, find ways to fill it.
• Create an effective content creation plan.

Master the Art of Mobile Optimization:

When did you last open your desktop or laptop just to check a website? We all just check it on our mobile phones which have recently become an inseparable part of us. A mobile optimized site ensures that users who visit the website through mobile have a smooth experience. Focusing on page speed, site design and some SEO tactics can further make your website mobile users friendly. Also make sure that the visitors only see the latest and relevant data on your sites.

Choose the Right Tools:

From social media marketing to email marketing, paid advertisement to PPC, there are several tools for digital marketing. If used in the right way, they can help you achieve your goals easily. Identify which tools fulfill your requirements the best at every stage of digital marketing. Select and wisely execute them.

Identify What Makes You Different:

Why should a customer choose you if you are no different than your competitors? You have to highlight the attributes that set you apart. You might need to do a bit of research work and prepare a strategy to highlight your strengths. Content marketing is the best way to convey this to your customers.  

Monitor the Process:

It is just not enough to build a digital marketing strategy. You have to keep a track of whether the strategy is working in your favor or not. You can form special teams to check the progress. If you find any glitch, you can always learn from your mistakes and improve.

Considering that digital marketing is a volatile field where trends change like London weather, building a digital marketing strategy may test your patience. But in the end, it will be worth it when you will see your site’s ranking improving by leaps and bounds.

Want to grow your SEO traffic, leads, Request FREE Quote via contact@shoutnhike.com or  +91-9974360053.

For more info visit #1 Google partner, digital marketing company in Ahmedabad, India, Shoutnhike.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.