An Advanced Guide to Email Marketing

There are lots of channels through which you can reach out to your target audience by hiring a digital marketing company in Ahmedabad for social media marketing, PPC ads, search engine optimization, search engine marketing or Google My Business.

But out of this, the most influential channel is email marketing. You can easily build an ever-lasting relationship with your customers and potential leads.

There are lots of things that you can do with email marketing. 

When we talk about email, it does not only mean sending a bunch of emails to someone, but it takes a lot of effort and brainstorming to streamline each email that you send.

There are many email marketing companies in Ahmedabad that can help you with regular email campaigns and creating result-oriented sales funnel for higher sales.

This guide will be looking to each advanced step of email marketing that can bring you leads, new customers, and higher ROI regularly.

You cannot bombard emails just for the sake of sending and filling out the inboxes of your leads.

Instead, there are some proven steps to do it in a marketing way. 

Just like nurturing emails, what that means is you design a series of emails to send your leads step-by-step that encourages them to buy a product or a service. 

You encourage them to enter your sales funnel where they are acquainted with timely emails relevant to the product or service, just like a newsletter.

eCommerce business has its success dependency on email marketing where brands engage with their customers through emails for every communication.

Today, most people prefer business communications through emails around the world even more than that of social media channels like Instagram’s DM, Twitter, and LinkedIn.

A closer look at the Email marketing advanced guide

Though email marketing is not the hardest thing, it takes a decent strategy to achieve achievable goals. 

This guide will help you to understand advanced email marketing techniques to get started for your business.

1. Be sure about your targeted audience

The key to success in email marketing is studying in-depth about your audience.

Try to understand your audience through demographics and extract their interest out of the data.

Research well about the existing customer and their purchasing preferences, based on that, design a full-proof email marketing strategy.

Identify all the loopholes while serving your existing customers; this will make you confident about what type of emails you need to craft and when to send them.

Generally, when your business grows, the list of email list also grows eventually. 

But it would help if you filtered all unwanted mails that do not come under your target audience to narrow down the outreach and message only those potential leads who are interested in your product/service.

2. Craft your email strategy

We may have hundreds of ideas moving around into our minds when we start email marketing campaigns.

If you have recently started a new business may become clueless if you do not have a uniform direction for your campaign.

Do not just jumpstart with email marketing using some random tools hoping that you will get a good amount of leads sooner.

Instead, slow down your process and first craft a strategy for your email marketing campaign.

Start with identifying your target audience, then set goals for your campaigns. 

You can hire a SEO Company in Ahmedabad to get you started with it.

Once you have goals in your mind, it becomes easier for you and your team to walk in the same direction without any loopholes.

This is because you do not want to lose the reputation in front of potential customers by just randomly sending emails having no call-to-action or engaging content to attract people. 

When you have a strategy, it will help you pipeline each task with priorities and set up a timeline to meet your end goals.

If you have a good email marketing strategy, it will help you to identify all the issues and mistakes at the earliest, which later may become disastrous for your business.

3. Trace the customer’s purchase journey

If you randomly craft emails and start sending them in bulk, everyone will not yield results.

It is always a better practice to first understand your audience and their purchasing preferences.

First, try to find out their likes and dislikes. 

Also, research about triggering encourages them to take action on a particular service/product. 

Sending an email is not just about random updates, offers, discounts or special offers. 

But there are various types of email campaigns that can be implemented at different times for different purposes.

Remember, this all depends on your brand, the industry your brand belongs and what you are trying to sell, be it product/service.

When you plan out an email marketing strategy, look at your approach from different angles that best suits your audience and how they have been purchasing a product very often, if not in a month or five years back.

4. Give a human touch to your emails

Most businesses miss out on two important things; one is writing an email with emotions, curiosity and something that builds up the relation between a customer and a brand. 

And the second most important factor is personalizing your emails. 

When you are sending an email to your existing customer and that you are sending to your lead has to be different with a personalized approach.

It should give a sense to the email receiver that the email sent is specially crafted for them. 

When you give a human touch to your emails with a personalized approach, it will serve your audience as a cake with icing. 

To get more insightful information about creating such emails, hire one of the email marketing companies in Ahmedabad.

5. Pay utmost attention to customer testimonials

There are different phases in emails beginning with awareness emails where you try to build the relation with your leads or existing customers. 

After that, you try to understand their needs, likes, dislikes, and expectations from your brand. 

The next phase is encouraging them to take action through offers, discounts and many loyalty programs that make them feel special. 

And once they purchase your product/service, ask them about your offerings. 

Once you get a hint that everything is on track, you can approach them for a testimonial, feedback or Google review, asking them to write their honest views about your service/product. 

Customer testimonials are crucial for your website because it works as social proof for your business and helps to earn more customers when you display them.

Conclusion

Start your email marketing campaign today with a proven strategy. If you cannot have a strategy for your brand, then take assistance from a digital marketing company in Ahmedabad. 

And it is never too late to begin with something, even if you explore its benefits later.

Chirag Shah CEO and Founder at Shoutnhike.com I help client to grow business online with measurable result and swift ROI. I have 15+ years of Digital Marketing Industry experience and I have helped 2000+ business to grow online. I am Google Adwords and Analytics certified professional with practical expertise.