If you are an Ahmedabad-based entrepreneur and willing to start your business online, the two big questions come up – Amazon or Shopify? Each of these platforms has its benefits.
However, the actual one depends on the needs, costs, and long-term goals of your own business.
Let’s break it down and see which platform should be standing for your business in the center of Gujarat.
Being a marketplace giant, Amazon attracts millions and millions of visitors who are all ready to make their purchases. Amazon brings the visibility that is built right into the platform that will trust the Ahmedabad business to purchase immediate visibility.
Effective for those who tend to not be a small business with the logistics expertise: Fulfillment by Amazon looks after the storage, packaging, and shipping of your products.
The name in itself is a guarantee and people are more likely to prefer buying something from Amazon sellers than those who are selling things independently. This will be the trust factor that will increase the conversion for the businesses.
With Amazon’s PPC ads and promotions, sellers can spend time boosting product visibility. In reality, the competition is tough, and costs can add up pretty fast.
Shopify provides businesses with the ability to create an entirely individualized online store dedicated to their Ahmedabad business. If you want to build up a strong brand around your business, then you can completely control the design, the messaging, and the customer experience.
With Shopify, there is no huge marketplace rivalry like Amazon, where the same product and multiple sellers show. Your mode of pricing and promotion is entirely under your control with the customer interaction.
Starting small or thinking big doesn’t matter. The flexibility of plans and great integration with the various apps make it easy to scale your business with Shopify.
The predictable instrument of measuring pricing is a monthly subscription rather than commissions for every sale. Thus, it stays true in the area of business for all those who want to pile up their margins.
As a leading digital marketing agency in Ahmedabad, we understand the significance of SEO and social media marketing. Now, digital marketing become one umbrella under which everything can be used to optimize your store, drive organic traffic, and run targeted ad campaigns
The options of Amazon or Shopify would depend on whether you want:
For many, there is the option of both platforms using Amazon for its sales volume and Shopify to grow their brand. But these both can be built with the help of a perfect digital marketing agency.
Both companies have their stronghold and weaknesses within the spectrum of both. Your choice will depend on your business goals budget and marketing strategies. However, for each platform you choose, a pretty sound and strong digital marketing strategy will be necessary to reap sales and growth benefits.
That’s why you shout out to ShoutNHike for all your digital marketing, the leading digital marketing agency in Ahmedabad to serve you. Our expert team takes care of everything for businesses that want to win in both Amazon and Shopify through SEO, PPC, and tailored eCommerce strategies to success. Ready to make your online store? Call Now!
Amazon permits Shopify store owners to link their stores with Amazon’s marketplace. The Shopify sales channel, from Shopify, makes it easy for merchants to list their products on Amazon with inventory and order management from Shopify. Hence, businesses get to enjoy a seamless reach to both selling channels.
By revenues, online marketplaces worldwide are ranked, with Amazon as the highest, registering hundreds of billions in annual sales. E-commerce, a market in which Amazon is unmatched by any of its rivals, is followed by a large customer base, diverse product assortment, and a strong logistics network. The income of an individual online store varies according to niche or segment, targeted market demand, and marketing strategy.
Shopify has transaction fees if you don’t use Shopify Payments. Another disadvantage is that it offers many apps and themes that you could need, but it becomes so costly to scale a Shopify store because of additional features and services from third parties. Compared to custom-built e-commerce platforms, the scope of customization is lacking somewhere.
Shopify is a good fit for big companies, especially with Shopify Plus, which includes powerful features like automation, dedicated support, and greater flexibility when it comes to customizing. Brands like Tesla and Red Bull power their online stores using Shopify; however, some enterprises would rather go for completely customized solutions for greater flexibility.