A Guide to Help You with Your Lead Generation Through SEO Tricks

Lead generation and SEO are the two prime pillars for creating an effective marketing plan for your online business. Lead generation is a process that helps you to develop a list of leads that you can turn to your loyal customers after nurturing. On the other hand, SEO is a practice that helps you to improve your website’s ranking on search engines. Though lead generation and SEO have many differences, if you bring these two powerful strategies together, you can drive immense growth for your business. A reputed digital marketing company in Ahmedabad will help you to utilize these strategies together for the betterment of your business.

Here, we are also mentioning some tips to boost your lead generation using the search engine optimization technique.

Table of Contents

Audit your website

Auditing is beneficial for your online business as it helps you to figure out which pages are performing well and which ones are lagging (needs to be improved). Nowadays, the markets are thronged with various free tools that will crawl your website and provide a list of broken links that give 404 errors. Moreover, these tools also help you to identify problematic titles, meta descriptions, and other areas where you need to keep focus. By fixing all these issues, you can boost up your website ranking.

Check for speed

After clicking the link, your website page should load faster. If they take time to load, your ranking will drop drastically. Your website should open within 3 seconds when you are browsing on a desktop or mobile device. The faster your website responds to search; the higher Google will rank it. Here are some basic ways to enhance the speed of the website.

Chooses reliable web hosting service provider
Make a responsive website
Use an image optimizer plug-in
Use Plugins like WP Fastest Cache to optimize your scripts.
Eliminate unnecessary scripts and plugins
Fix broken links and remove spam comments
Clean up your database

Do keyword research properly

Keywords play a significant role in your SEO strategy. That’s why keyword research is important for steering SEO strategy. But you need to understand which topics can create interest among your audience. Never create content based on assumptions or abstract methodology. Identify the core keywords for your online business and prepare a list of topics based on those keywords. The keywords should be the building blocks for an SEO content strategy. Some popular tools like SEMRush help you to analyse keywords and generate similar phrases by using this. Always incorporate the relevant keywords on the title and meta description of your content so that search engine crawlers can recognise them.

Update Existing On-Page Content

Your audience loves to read content that is useful, engaging, and intriguing. Though SEO drives plenty of traffic to your website, the quality of the content and the user experience will get your customers to stay. So, never ignore the existing content on your website. Is the language of your content clear and succinct? Does it offer value to readers? Create content using images, bullet points, numbering, etc. to make it engaging.

By using Google Analytics, you can analyse page performance and identify areas of your site that have high bounce.

Benchmark Your Competitors Performance

You need to analyse your contenders’ performance with SEO lead generation. Closely monitor your competitor’s position on search engines for the same or similar queries. Then, analyse how its page is performing. If your rival is performing better than you for the same search terms, then you need to plan out your strategy. Take a look at the structure of their posts, how they are written, backlinks, and other parameters for evaluation. You need to emphasise your content strategy that may be dated and need updating, or even some technical issues that are clogging your ranking.

Create a backlink strategy

Backlinks are crucial in enhancing ranking because they improve credibility for your content by search engines. Always go for useful content so that other authority websites link back to you. However, not all backlinks are ranked the same. Getting a backlink from a dependable site with a high domain authority is important.

A backlink can make a positive impact on your web page ranking if it is tagged as ‘rel=follow.’ This gives a signal to site crawlers that they should follow this link to the corresponding website. No follow links (that have the tag ‘rel=nofollow’) tell search engine crawlers the opposite, and prevent the link equity from being passed through. But you should be careful that Google penalizes sites that have backlinks that don’t appear to be organic or link to irrelevant content.

Creating an SEO lead generation will not only help you to survive in this competitive world but also helps you to maximize the opportunities to gain new leads with a strong online presence.

Shoutnhike is an eminent SEO Company in Ahmedabad that helps you to improve your SEO tactics using lead generation. The company has a professional digital marketing team that offers you the best SEO strategies to improve your website ranking.

Please visit the website of Shoutnhike and know more about the company.

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